ex.co Acquires Cedato: Expanding Video Advertising Capabilities

EX.CO Acquires Cedato to Enhance Video Monetization Capabilities

EX.CO has announced its inaugural acquisition, bringing Cedato, a video monetization startup established in 2015, into its portfolio.

EX.CO's Evolution and Focus

Formerly known as Playbuzz, EX.CO – short for The Experience Company – empowers publishers and businesses with tools to seamlessly integrate interactive and visually engaging elements, like polls and product suggestions, into their content.

The company reports a substantial 300% revenue increase within its publishing sector between 2018 and 2020.

The Rise of AI and the Search for Cedato

Co-founder and CEO Tom Pachys has increasingly recognized the pervasive influence of artificial intelligence, believing it is fundamentally reshaping operational processes.

“We initiated a search for companies demonstrating sophisticated video capabilities, specifically those leveraging machine learning as a core component of their technology,” Pachys explained.

This included identifying solutions for optimal content selection, effective ad placement, and proficient ad auction management.

Cedato's Key Strengths and Core Web Vitals

Cedato distinguished itself through its ability to optimize these processes without compromising website loading speeds.

Maintaining swift page load times is becoming increasingly critical, particularly in relation to Google’s Core Web Vitals metrics and their impact on search engine rankings.

Balancing Efficiency and Revenue

Pachys noted that traditionally, there's a trade-off between operational efficiency and revenue generation.

However, Cedato uniquely achieves both, simultaneously enhancing website speed and boosting revenue streams.

Expanding EX.CO's Offerings

Integrating Cedato’s technology will allow EX.CO to provide features such as predictive video content recommendations, advanced header bidding for video advertisements, and improved compatibility with connected TVs.

Existing Cedato clients will continue to receive full support, alongside access to EX.CO’s broader product suite.

“Our intention is to augment existing services, not diminish them,” Pachys affirmed.

Acquisition Details and Team Integration

The financial specifics of the acquisition remain undisclosed.

However, the entire Cedato team, located in New York and Israel, will be joining EX.CO.

Statements from Leadership

Cedato founder and CEO Ron Dick stated, “Since its founding, Cedato has been dedicated to developing the most advanced video tools, prioritizing simplicity and customer satisfaction.”

He continued, “EX.CO shares this vision, possesses robust technology, and serves a large, dedicated customer base. This collaboration will enable us to deliver cutting-edge technology to our global partners, continuing to drive innovation that addresses key market needs.”

Future Acquisition Plans

Pachys indicated that EX.CO is actively pursuing further acquisitions focused on AI, with the next likely target being a company in the commerce sector.