The Rise of Branded Online Payments and Recharge.com's Funding

The landscape of online branded payments has broadened significantly, now encompassing a wide array of options like Spotify vouchers, Netflix vouchers, Neosurf, and PaySafe cards. These payment methods are increasingly utilized by consumers for diverse purchases.

Notably, this sector is experiencing substantial growth within Europe.

Recharge.com Secures €10 Million in Debt Funding

European fintech company Recharge.com, specializing in branded payments, has recently secured €10 million (approximately $11.8 million) in a debt funding round. The investment was spearheaded by Kreos Capital, a London-based provider of growth debt for rapidly expanding businesses.

Previously, in 2019, the Dutch startup – initially known as Creative Group – received €22 million in investment from Prime Ventures.

New Leadership Appointment

Recharge.com has also announced the appointment of Michael Kent as its non-executive chairman. Kent brings extensive experience, having previously founded successful payment companies such as Small World and Azimo, as well as the U.K. neobank Tandem.

Expansion Plans and Sales Targets

The newly acquired funding will be allocated towards enhancing Recharge.com’s mobile platform, broadening its product offerings, and expanding its reach into key regions. These include North America, Latin America, and the GCC (Gulf Cooperation Council) countries.

The company is aiming to achieve sales of €450 million in 2021.

CEO's Vision for Instant Fulfillment

Günther Vogelpoel, CEO of Recharge.com, stated: “We now operate in a world where instant gratification is the norm, with services like on-demand taxis and same-day delivery becoming commonplace. Recharge.com provides customers with a quick, secure, and straightforward method to satisfy their needs, be it for essential money transfers or access to digital products and services.”

The Shift Towards Digital Payments

Michael Kent commented: “The traditional era of purchasing gift cards from supermarkets and topping up mobile phones in person is waning. Branded payments have seen a surge in popularity during the global lockdowns, as consumers actively seek digital alternatives to traditional retail shopping.

Consumers are now confident in the safety, speed, and convenience of online branded payments.”

Recharge.com's Market Approach

Recharge.com is targeting the consumer market by offering a diverse range of digital vouchers from prominent brands like Apple, Google, Spotify, Xbox, and PlayStation. It also facilitates cross-border remittances for call and data credits.

Competitive Landscape

The largest player in this market is currently Blackhawk Networks, which is owned by the private equity firm Silverlake. Blackhawk Networks is a significant force in Europe, operating with a direct-to-consumer business model.

The Untapped Potential

As Kent explained during a video conference: “Currently, no single entity globally dominates the consumer side of this business, presenting a substantial opportunity for growth and market leadership.”