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Utrecht Startup Hub: Rising as a Dutch Tech Center

August 6, 2021
Utrecht Startup Hub: Rising as a Dutch Tech Center

Utrecht's Rising Tech Scene: A Regional Overview

Although Amsterdam frequently receives the most recognition within the Netherlands' technology landscape, the Utrecht region, situated nearby, boasts a significant and growing number of tech startups and investment opportunities. This is confirmed by recent insights gathered from local experts, detailed below.

Ecosystem Builders and National Support

Organizations like StartupUtrecht, UtrechtInc, Holland Startup, and the Utrecht Community play a crucial role in fostering the local startup environment. They connect startups, established companies, investors – including angel investors and venture capitalists – government entities, financial institutions, and universities. Furthermore, the region benefits from national initiatives such as StartupDelta and The Netherlands Enterprise Agency, which actively promote the Netherlands as a tech hub internationally.

Utrecht: A City of Opportunity

Utrecht, the fourth-largest city in the Netherlands with a population of 350,000, provides a vibrant environment for innovation. The city offers a variety of office spaces and co-working solutions, including Dotslash Utrecht, De Stadstuin, MindSpace, and Tribes. Accelerator programs like Startupbootcamp and Techleap further support the growth of emerging companies.

Successful Startups and Emerging Companies

The region has already produced several notable startups. These include Distimo, which was acquired by AppAnnie, the unicorn company GitLab, MoneyMonk, and StuComm. A new wave of companies is also gaining traction, such as SnappCar, Blendle, Merus, Nibblr, United Wardrobe, Näpp, Lalaland, 2DAYSMOOD, and Remind2Change.

Strengths and Areas for Development

Survey participants identified strong areas within the ecosystem as sustainable energy, medtech, food tech, life sciences, marketplaces, deep tech, gaming, and media. Conversely, perceptions suggest relative weaknesses in design, hardware, fintech, robotics, and agritech.

A Diverse Range of Innovative Companies

Respondents highlighted a number of promising startups, including Channable, Pepscope, Goin’ Connect, Fundsup, Tover, Faqta, Sensorfact, SODAQ, Picnic, Neurolytics, De Clique, Solease, BikeFlip, Packaly, DiManEx, Trunkrs, DialogueTrainer, EatMyRide, CART-Tech, and Prolira. This demonstrates the breadth and dynamism of the region’s startup community.

Investment Trends

The investment landscape is largely focused on software, clean technology, life sciences, biotechnology, organoids, 3D bioprinting, artificial intelligence, and virtual/augmented reality. One respondent noted a slight lag compared to Amsterdam, while another emphasized the concentration on early-stage, scalable technologies within healthcare, sustainability, and education, alongside a network of local and national investors.

The Future of Work and Regional Appeal

The increasing prevalence of remote work is expected to influence location preferences. Many anticipate a shift away from city centers towards nearby villages, drawn by greater access to nature and space. However, Utrecht is still considered a “growing hub,” and its central location and attractive ecosystem may attract digital nomads from across Europe.

Survey Participants

  • Jorg Kop, investment manager, ROM Utrecht Region
  • Stefan Braam, incubation lead, UtrechtInc
  • Irene Van de Poll, investment manager, ROM Utrecht Region
  • Arthur Tolsma, CEO and co-founder, Codean
  • Paul Mignot, founder and CEO, Withthegrid
  • Marcel Merkx, founder and CEO, CargoSnap
  • Jasper Voorendonk, marketer/founder, AgnostiPay
  • Menno Vergeer, co-founder and CEO, Redgrasp
  • Roelof Reineman, entrepreneur
  • Luuk Post, partner, De Contentkalender
  • Leon Brunenberg, managing partner, Arches Capital
  • Erik Stam, co-founder, Stichting Entrepreneurial Ecosystem Observatory

Jorg Kop, Investment Manager, ROM Utrecht Region

In which industry sectors does your technology ecosystem demonstrate particular strength? What areas generate the most enthusiasm? Where are the notable weaknesses? The ecosystem excels in digital technologies, gaming, e-health solutions, edtech innovations, and sustainability initiatives.

Could you highlight some of the most compelling startups currently operating within your city? Companies like Channable, Pandora Intelligence, Sensorfact, SnappCar, Faqta, StuComm, DiManEx, Prolira, and CART-Tech are particularly noteworthy.

What characterizes the technology investors in your area? Describe the investment landscape within your city and their primary areas of interest. A significant number of local, informal investors are active, alongside nationally-focused venture capital firms.

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, how do you anticipate this will impact the population of your city? Will there be a net influx, outflow, or remain stable? We foresee an influx of new residents, driven by Utrecht’s central location within the Netherlands and the compelling nature of its ecosystem.

Who are the pivotal individuals shaping the startup environment in your city – including investors, founders, legal professionals, and designers? Key figures include Sjoerd Mol (Benvalor), Erik Stam (Utrecht University), Robbert-Jan Hanse (Holland Startup), Heerd Jan Hoogeveen (Startup Utrecht), Jorg Kop (UtrechtInc and ROM), and Edgard Creemers (ROM).

Looking ahead five years, what is your vision for the future of your city’s technology sector? We anticipate becoming an integral component of the broader Amsterdam region, enhancing international brand recognition and fostering close collaboration with other key startup hubs throughout the Netherlands.

Further Details on the Utrecht Tech Scene

The Utrecht region is rapidly developing as a significant hub for technological innovation. Investment is steadily increasing, supporting the growth of promising startups.

Collaboration is a key strength, with strong ties between universities, research institutions, and private sector companies. This synergy fuels the development of cutting-edge technologies.

  • Key Sectors: Digital, gaming, e-health, edtech, sustainability
  • Notable Startups: Channable, Pandora Intelligence, Sensorfact
  • Investment Focus: Early-stage ventures with high growth potential

The central location of Utrecht and its high quality of life are attracting talent and investment, positioning it for continued success in the years to come. The ecosystem is poised for substantial expansion.

UtrechtInc's Tech Landscape with Stefan Braam

Key sectors within the Utrecht tech ecosystem, areas of enthusiasm, and existing gaps are outlined below. The ecosystem demonstrates particular strength in Artificial Intelligence, healthcare solutions, sustainable technologies, and educational innovations.

Conversely, areas requiring further development include robotics, advanced engineering, and agricultural technology.

Notable Startups in Utrecht

Utrecht is home to a vibrant startup community. Several companies are particularly noteworthy.

  • Solease: A prominent player in its field.
  • SnappCar: Revolutionizing car sharing.
  • BikeFlip: Focused on bicycle innovation.
  • Packaly: Streamlining package delivery.
  • Sensorfact: Utilizing sensor technology.
  • DiManEx: Delivering innovative solutions.
  • Näpp: A rising startup to watch.
  • Trunkrs: Transforming logistics.
  • StuComm: Enhancing student life.
  • Faqta: Providing data-driven insights.
  • DialogueTrainer: Advancing conversational AI.
  • EatMyRide: Catering to cycling enthusiasts.
  • CART-Tech: Pioneering automotive technology.
  • Prolira: Offering unique services.
  • MRIguidance: Improving medical imaging.
  • Redgrasp: Delivering cutting-edge solutions.
  • SyncVR: Immersive virtual reality experiences.
  • DigiDok: Digital document management.
  • Learned.io: Focused on learning technologies.
  • 2DAYSMOOD: Innovating in the wellness space.
  • Hooray: A dynamic startup.
  • Goin’ Connect: Facilitating connections.

Investment Climate in Utrecht

Access to capital is readily available within the city. The investment landscape centers on early-stage, highly scalable technology ventures, with a distinct preference for companies operating in healthcare, sustainability, and education.

Investors prioritize ventures demonstrating significant growth potential and a commitment to these key sectors.

Impact of Remote Work on Utrecht's Tech Scene

The shift towards remote work, accelerated by the COVID-19 pandemic, has positively impacted Utrecht. An increasing number of startups are choosing to establish themselves in the city.

This influx is driven by Utrecht’s high quality of life and the availability of flexible working arrangements.

Key Individuals Shaping Utrecht’s Startup Ecosystem

Several individuals are instrumental in fostering Utrecht’s startup environment. These include:

  • Jorg Kop: Director of the UtrechtInc startup incubator.
  • Heerd Jan Hoogeveen: Director of StartupUtrecht.
  • Arjan Van Den Born: Director at ROM Utrecht.

Future Outlook for Utrecht’s Tech Scene

Significant growth is anticipated for Utrecht’s tech sector in the coming years. The ambition is to establish Utrecht as a top five tech hub in Europe within the next five years.

This growth will be fueled by continued investment, innovation, and a thriving startup community.

Irene Van de Poll, Investment Manager, ROM Utrecht Region

What sectors demonstrate strength within your tech ecosystem? Which areas generate the most enthusiasm? Where are the vulnerabilities? The Utrecht region excels in life sciences, medtech, software – particularly smart services – gaming, and media industries.

Could you highlight some of the most compelling startups in your city? Companies like Channable, Faqta, Sensorfact, SODAQ, Picnic, Neurolytics, and De Clique are particularly noteworthy.

Investment Landscape in Utrecht

What characterizes the tech investors in your area? How would you describe the investment environment? What are their primary areas of interest? A significant portion of investment is directed towards life sciences and biotechnology. This is largely due to the extensive research conducted at the Utrecht Science Park and the resulting spin-off companies.

The Science Park specifically fosters interest in areas such as organoids, 3D bioprinting, organ-on-a-chip technology, and medtech. Many venture capital firms operating in the region maintain a health-focused investment strategy.

IT, software, data science, artificial intelligence, and virtual/augmented reality also represent key investment priorities.

How has the rise of remote work, accelerated by the COVID-19 pandemic, impacted population trends in your city? It is anticipated that individuals will remain in Utrecht. Its central location within both the Netherlands and Europe is a major advantage.

Remote work is readily facilitated by the Netherlands’ robust infrastructure, and internet connectivity is not a limiting factor.

Key Individuals Shaping the Utrecht Startup Scene

Who are the pivotal figures driving the startup ecosystem in your city – including investors, founders, legal professionals, and designers? Key individuals include Jorg Kop, Director of UtrechtInc; Bas van Abel, founder of De Clique and Fairphone; Michiel Muller, CEO of Picnic; Robbert Jan Hanse, founder of Holland Startup; and Heerd Jan Hoogeveen, Director of StartupUtrecht.

Looking ahead, what is your vision for the future of your city’s tech scene over the next five years? We foresee a greater number of startups successfully transitioning into established scaleups.

Increased investment will be directed towards innovative new ventures. Utrecht will become an increasingly attractive destination for international talent, rivaling Amsterdam.

The city will also be at the leading edge of developing and implementing green and sustainable technologies.

Arthur Tolsma, Co-founder and CEO of Codean

In which industry sectors does your technological ecosystem demonstrate particular strength? What areas generate the most enthusiasm, and conversely, where are the notable weaknesses?
The ecosystem excels in broad tech development, with specific strengths in software solutions, clean tech innovations, marketplace platforms, and deep tech applications. However, large-scale commercialization represents an area needing further development.

Could you highlight some of the most compelling startups currently operating within your city?
Channable and Tover are particularly noteworthy startups based in the city.

What characterizes the tech investors in your region? What is the overall investment landscape like, and what are their primary areas of interest?
Investment activity is largely concentrated on companies within the software and clean tech sectors.

Considering the widespread adoption of remote work following the COVID-19 pandemic, what impact do you foresee on the population of your city – will residents remain, relocate, or will new individuals be drawn to the area?
It is anticipated that residents will largely remain within the city limits. However, the influx of new residents may be reduced, and remote work arrangements are expected to persist.

Who are the pivotal figures driving the startup community in your city, encompassing investors, founders, legal professionals, designers, and others?
UtrechtInc plays a key role in supporting the local startup ecosystem.

Looking ahead, what is your vision for the evolution of your city’s tech scene over the next five years?
Continued, incremental improvements are expected within the tech landscape.

Paul Mignot, Founder and CEO of Withthegrid

In which industry segments does your technological ecosystem demonstrate particular strength? What areas generate the most enthusiasm? Conversely, where are the notable deficiencies? The clean technology sector is a key area.

Could you highlight some of the most compelling startups currently operating within your city? iwell is a particularly noteworthy example.

How would you characterize the tech investment landscape in your city? What are the primary areas of investor interest? Investment is heavily concentrated within the clean tech domain and is experiencing increasing traction.

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, what impact do you foresee on your city’s population? Will there be a net influx, outflow, or remain stable? An influx of new residents is anticipated.

Looking ahead five years, what is your vision for the future of your city’s tech community? Substantial expansion is expected. Amsterdam’s rising costs are making it less viable, and this presents an opportunity.

Further Considerations

The strength of the clean tech sector is a defining characteristic of the local ecosystem. This focus attracts both startups and investment.

iwell’s prominence indicates a thriving environment for innovative companies within the city.

Investor momentum in clean tech suggests a sustainable and growing market.

Population shifts driven by remote work are expected to benefit the city, potentially attracting talent from more expensive locations.

Amsterdam’s increasing costs are viewed as a catalyst for growth, positioning the city as a more attractive alternative.

Marcel Merkx, Founder and CEO of CargoSnap

In which industry segments does your technological environment excel? What developments generate the most enthusiasm? Where are the areas needing improvement?
Utrecht benefits from robust academic institutions specializing in marketing and medicine. However, an expansion of IT-focused educational programs – specifically for developers – would be advantageous.

Could you highlight some of the most promising startups located in your city?
SnappCar represents a particularly interesting venture within the Utrecht startup landscape.

Considering the transition to remote work prompted by the COVID-19 pandemic, how do you anticipate population trends in your city? Will residents remain, depart, or will new individuals relocate to the area?
It is expected that Utrecht will experience both population retention and an influx of new residents. The city is demonstrably a growing center.

Who are the pivotal figures within your city’s startup community – encompassing investors, founders, legal professionals, designers, and others?
The team at StartupUtrecht plays a crucial role in fostering the local startup ecosystem.

What is your vision for the future of your city’s tech sector over the next five years?
While likely remaining behind Amsterdam in overall scale, Utrecht’s geographically central location within the Netherlands – offering convenient accessibility – positions it to become a strong second choice for attracting talent to the tech industry.

Jasper Voorendonk, Founder and Marketer at AgnostiPay

Regarding industry strengths, which sectors demonstrate particular vitality within your technological ecosystem? What areas generate the most enthusiasm, and conversely, where are the noticeable shortcomings?

The health tech and edtech industries are particularly robust. Greatest excitement surrounds the developments in Distributed Ledger Technology (DLT), blockchain, fintech, and open-source initiatives specifically within Utrecht. A relative weakness exists in the realm of hardware-focused startups, which tend to flourish more readily in Delft or Eindhoven.

Notable Startups in the City

Could you highlight some of the most compelling startups currently operating in your city?

  • GitLab
  • Channable
  • Pepscope
  • Goin’ Connect
  • Fundsup

Investment Landscape

What characterizes the tech investors in your area? What is the overall investment climate like, and what are their primary areas of interest?

Investment activity is notably concentrated on health tech ventures. The focus of investors is predominantly directed towards companies operating within this sector.

Impact of Remote Work

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, what impact do you foresee on the population distribution of your city – will residents remain, relocate, or will new individuals be drawn in?

It is anticipated that many will remain, largely due to the abundance of natural landscapes and available space surrounding the city. This provides a desirable quality of life.

Key Individuals in the Startup Community

Who are the pivotal figures driving the startup ecosystem in your city, encompassing investors, founders, legal professionals, designers, and others?

Key individuals include Jorg Kop and Stefan Braam, both influential figures within the local startup community.

Future Outlook

What is your vision for the evolution of your city’s tech scene over the next five years?

Utrecht is poised to become the leading dynamic center in the Netherlands for early-stage, highly scalable technology startups. It is expected to solidify its position as a vibrant hub for innovation and growth.

Menno Vergeer, Co-founder and CEO of Redgrasp

Regarding industry sectors, in which areas does your technological ecosystem demonstrate particular strength? What developments generate the most enthusiasm for you? Conversely, where are the notable weaknesses?
A significant strength lies within the life sciences sector.

Could you identify some of the most compelling startups currently operating in your city?
Notable companies include Channable, Redgrasp, and Trunkrs.

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, what impact do you foresee on population distribution within your city? Will residents remain, relocate, or will new individuals be attracted to the area?
A preference for relocation from the city center to the surrounding villages is anticipated, with distances ranging between 10 and 20 kilometers.

Looking ahead, what is your vision for the evolution of your city’s tech landscape over the next five years?
Growth is projected to align with the expansion observed in the global technology sector.

Further Insights into the Local Tech Environment

The strength in life sciences suggests a focused area of innovation.

The mentioned startups – Channable, Redgrasp, and Trunkrs – represent key players within the city’s tech community.

The predicted shift in population dynamics highlights a changing lifestyle preference post-pandemic.

Continued growth mirroring the global tech scene indicates a positive outlook for the future.

  • Key Strength: Life Sciences
  • Notable Startups: Channable, Redgrasp, Trunkrs
  • Population Trend: Outward migration from the city center
  • Future Outlook: Growth aligned with global tech trends

This analysis provides a concise overview of the current state and anticipated trajectory of the city’s tech ecosystem, as articulated by Menno Vergeer.

Roelof Reineman, Entrepreneur

In which industry segments does your technological environment excel? What developments generate the most enthusiasm? Where are the areas needing improvement?
Our strengths lie in IT, the digital realm, sustainable energy solutions, the medical field, and food technology. Areas where we are less robust include design, hardware development, and financial technology.

Could you highlight some of the most promising startups located in your city?
KokeRoo is a particularly noteworthy startup.

What characterizes the tech investment landscape in your city? What are the primary areas of investor interest?
Investors demonstrate a preference for ventures that aim to create both positive global impact and financial returns, prioritizing more than just profitability.

Considering the rise of remote work following the COVID-19 pandemic, how do you anticipate population trends in your city? Will residents remain, relocate, or will new individuals be drawn to the area?
It is expected that people will remain. The city offers a verdant, spacious environment conducive to a high quality of life.

Who are the influential figures within the startup community of your city – including investors, founders, legal professionals, and designers?
Key individuals include Jasper Voorendonk of Utrecht Inc, Jelle Drijver from Dotslash, and Heerd Jan Hoogeveen of StartupUtrecht.

What is your vision for the future of your city’s tech sector over the next five years?
We anticipate continued prosperity and expansion within the tech scene.

Luuk Post, Partner at De Contentkalender

In which industry segments does your technological environment excel? What developments generate the most enthusiasm? Where are the areas needing improvement?

Our strengths lie within the realm of public affairs. Conversely, we observe a relative lack of development in the commercial, for-profit sector.

Could you highlight some of the most promising startups located in your city?
Moveshelf is a particularly noteworthy example.

Considering the widespread adoption of remote work following the COVID-19 pandemic, how do you anticipate population trends will evolve in your city – will residents remain, relocate, or will new individuals be attracted to the area?
Utrecht is consistently growing; an influx of new residents is anticipated to continue.

Leon Brunenberg, Managing Partner, Arches Capital

Which industry sectors demonstrate strength within your technology ecosystem? What areas generate the most enthusiasm? Where are the notable deficiencies? The sectors of SaaS, software, and B2B currently exhibit the strongest performance.

Investment Landscape in Amsterdam and Utrecht

How would you characterize the tech investors in your region? What is the current state of the investment environment within your city? What are the primary areas of investor concentration? The investment landscape in Amsterdam is considered adequate.

However, Utrecht is experiencing a degree of underdevelopment in comparison.

Impact of Remote Work

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, what impact do you foresee on the population distribution of your city? Will residents remain, relocate, or will the city attract new inhabitants? It is anticipated that the current population will remain in place.

Future Outlook

What is your vision for the evolution of your city’s technology sector over the next five years? Within the Netherlands, the city is projected to become the second most prominent tech hub, following Amsterdam.

Erik Stam, Co-founder of the Entrepreneurial Ecosystem Observatory Foundation

In which industry segments does your technological ecosystem demonstrate particular strength? What areas generate the most enthusiasm? Conversely, where are the notable weaknesses?
The ecosystem is robust in the areas of health technology, educational technology, and information technology.

Could you highlight some of the most compelling startups currently operating within your city?
Notable startups include Channable, Tover, De Clique, Bittiq, and Neurolytics.

What characterizes the tech investment landscape in your city? What are the primary areas of investor focus?
Investment activity is concentrated within IT, healthcare, edtech, and the travel sector.

Considering the widespread adoption of remote work prompted by the COVID-19 pandemic, what impact do you foresee on the population distribution of your city? Will residents remain, relocate, or will new individuals be attracted?
It is anticipated that residents will remain in the city.

Who are the pivotal figures driving the startup community in your city – encompassing investors, founders, legal professionals, and designers?
Key individuals include Jorg Kop, Heerd Jan Hoogeveen, and Robbert Jan Hanse.

Looking ahead, what is your vision for the evolution of your city’s tech sector over the next five years?
The tech scene is expected to undergo a period of expansion.

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