Doug Landis on Startup Storytelling at TC Early Stage

TC Early Stage: Marketing & Fundraising – A Session Spotlight

Are you enthusiastic about the upcoming TC Early Stage: Marketing & Fundraising event? If you're still considering attending, allow us to highlight another valuable session scheduled for July 8th and 9th.

Doug Landis on Storytelling for Early-Stage Companies

Doug Landis, Growth Partner at Emergence Capital, will be presenting on the crucial role of storytelling for early-stage ventures. He will explore how to craft compelling narratives around your company’s origin, product, and customer base.

Developing these core storytelling mechanics is vital for gaining traction and securing venture capital. It’s a frequently overlooked element in differentiating your startup from the numerous others competing for investment.

Landis’s Extensive Storytelling Background

Landis brings significant expertise to this topic. Prior to his role at Emergence Capital, he served as Chief Storyteller and VP of Sales Productivity and Enablement at Box.

His experience also includes positions as a Skills Training Manager at Google and as a Senior Director of Corporate Sales Productivity at Salesforce, demonstrating a consistent focus on effective communication.

Driving Growth for SaaS Companies

Currently, Landis focuses on developing sales and go-to-market strategies for the portfolio companies of Emergence Capital. His work is geared towards identifying and nurturing the next generation of leading SaaS businesses.

Join a Stellar Lineup

Landis is one of many prominent speakers at our TC Early Stage: Marketing & Fundraising event. The speaker roster also includes:

• Mike Vernal (Sequoia) – discussing Product Market Fit and Tempo
• Caryn Marooney (Coatue, formerly Facebook) – sharing insights on communications
• Rahul Vohra (Superhuman) – presenting on Growth Hacking techniques
• Scott Tong (Designer Fund, IFTTT co-founder) – covering product design principles

Secure your ticket now to benefit from Landis’s session and over 20 others, including an exciting pitch-off competition!