Streamlining Sales Data Management with AI: Dooly Secures $80 Million

Modern salespeople have access to an unprecedented array of tools designed to enhance their performance. These resources cover the entire sales cycle, from identifying potential leads and nurturing their interest to tracking progress, managing client relationships, and handling financial aspects.

Dooly's Series B Funding

A new platform focused on simplifying the data entry processes that underpin these sales tools has recently announced a significant funding round. Dooly, a startup specializing in AI-powered automation of data updates within sales software – notably applications like Salesforce – has successfully closed $80 million in funding.

Sources indicate that this investment values the Vancouver-based company at over $300 million. This funding round follows closely on the heels of a previously announced Series A and seed round, which collectively totaled $20 million, occurring just two months prior.

Investment Details and Key Participants

The latest Series B funding round is spearheaded by Spark Capital, with participation from Greenspring, Tiger Global, Lachy Groom, boldstart ventures, BoxGroup, and Addition. Notably, several of these investors are returning participants.

Investor enthusiasm stems from both the value Dooly adds to the broader sales technology landscape and the demonstrable traction the company has already achieved.

Addressing a Growing Challenge for Sales Teams

The proliferation of sales applications, while beneficial, has created a challenge for many salespeople. Maintaining data accuracy across multiple platforms, updating records, and ensuring seamless functionality can be incredibly time-consuming, diverting attention from core sales activities.

This issue has been amplified by the recent surge in “digital transformation” initiatives, as organizations invest in new IT infrastructure to accommodate remote and distributed workforces. This often translates to increased reliance on software to manage personnel, workflows, and communication in the absence of consistent in-person interaction.

How Dooly Leverages Artificial Intelligence

Dooly proposes a solution utilizing AI tools, such as natural language processing, to enable users to capture notes from meetings and other interactions. The platform then intelligently populates relevant data into other applications, ensuring they function optimally.

Kris Hartvigsen, Dooly’s CEO, drew upon his personal experiences as a high-performing salesperson to identify this pain point and motivate the creation of Dooly.

CEO Insights on the Current Sales Landscape

“This company originated from a real problem I faced,” Hartvigsen explained. “As a top sales performer, I constantly battled time constraints. While remote work presents opportunities, not everyone is benefiting equally. Some are finding it harder to meet their targets, and require more time, not less, engaging with customers.”

He characterizes his business as a foundational layer that simplifies complex systems, offering “a clean overlay to systems” that acknowledges the practical challenges faced by salespeople. “We prioritize workflows that empower users to maximize their value.”

Seamless Integration with Existing Tools

The application integrates seamlessly with a variety of services, including tools like Gong – which analyzes sales calls to provide real-time feedback and transcripts – as well as platforms like Salesforce. It also supports integration with Slack, G-Suite, and other widely used applications.

Beyond facilitating easy data input across multiple apps, Dooly also provides data-driven insights and suggestions to improve deal closure rates.

Growing Customer Base and Organic Growth

The platform has already gained significant traction, boasting a customer base of over 500 businesses, including prominent revenue teams at companies like Asana, BigCommerce, Contentful, Figma, Intercom, Lessonly, and Procore.

To date, the company’s growth has been largely organic, driven by positive word-of-mouth referrals. Interestingly, Dooly may now leverage its own tools to further accelerate its expansion.

Investor Confidence and Future Outlook

“Dooly is poised to become one of the most impactful enterprise companies of the coming decade,” stated Will Reed, a general partner at Spark Capital. “We are excited to support Dooly as it continues to empower innovative revenue teams, and we believe it will ultimately define the connected workspace category through its unwavering focus on customer needs and product-led growth.” Reed will be joining the board of directors as part of this funding round.