Dogmatic Design: Principles and Examples

The Shifting Landscape of Design and Canva's Growth

This discussion was captured on September 20, 2021. The design industry is undergoing a period of exceptionally swift transformation.

Improvements in collaborative workflows, both between designers and other teams, and amongst designers themselves, are driving significant change.

Furthermore, design capabilities are becoming increasingly accessible throughout organizations. This democratization of design is reshaping the industry.

Canva's Role in the Evolution

Canva has been a pivotal force in this evolution, developing a remarkably user-friendly yet comprehensive design platform.

Listen to Melanie Perkins, cofounder and CEO, discuss the company’s impressive growth.

Scaling to a $15 Billion Valuation

Perkins details the journey of scaling the business to a valuation exceeding $15 billion.

The conversation also covers Canva’s strategic expansion from a primarily Business-to-Consumer (B2C) model to include Business-to-Business (B2B) offerings.

Throughout this growth, continuous product iteration remains a core priority for the company.