Ditto Raises $1.5M to Revolutionize Team Copy Collaboration

The Growing Need for Centralized Copy Management

Despite the widespread adoption of remote software solutions spurred by the pandemic, inconsistencies in workflow prioritization have emerged. While some teams benefit from dedicated toolsets, others struggle with fragmented productivity methods. Specifically, professionals responsible for crafting user-facing text and brand messaging have often been overlooked, according to the founders of Ditto.

Ditto Secures $1.5 Million Seed Funding

Ditto, a nascent company focused on establishing a “single source of truth” for all copy assets, recently completed Y Combinator’s winter 2020 program, earning recognition as a standout participant. The company has now announced a $1.5 million seed round led by investors including Greycroft, Y Combinator, Soma Capital, Decent Capital, Twenty Two VC, Holly Liu, and Scott Tong.

Copy workflows are frequently disorganized during both the design and implementation phases. Even well-structured teams often find themselves sifting through lengthy email chains, image captures, and scattered Slack messages. Ditto aims to provide copy teams with a dedicated platform for organization and synchronization across all projects and applications.

Addressing a Long-Standing Pain Point

Ditto’s founders, Jessica Ouyang and Jolena Ma, initially identified this opportunity while studying together at Stanford. They recognized the need for a toolset specifically designed to prioritize copy as a distinct discipline.

“Text is often inextricably linked to its location, leading to situations where it’s considered an integral part of the design process,” explains Ouyang. “Consequently, many writers are forced to manage content within design-focused tools. Alternatively, it’s treated as a development task, requiring writers to navigate codebases and manipulate JSON, despite their primary role as content designers.”

Initial Integrations and Future Development

Initially, Ditto has been developed with seamless integration for Figma. This allows users to effortlessly export text blocks from designs within the application and refine them directly within the Ditto web app. Updates can then be pushed without needing to navigate the original designs.

The founders are actively expanding integrations to include Sketch and Adobe XD. Within the Ditto web application, users can track change histories and manage the status of individual text elements within a project, ensuring clear approval processes.

“We believe there’s significant potential to integrate with all platforms where copy is created and revised,” states Ma. “Our future plans include enhanced developer integrations and support for workflows such as A/B testing, internationalization, and localization.”

Pricing Structure for Diverse Stakeholders

Recognizing the multiple stakeholders involved in copy development, Ditto is experimenting with tiered pricing options. Currently, the startup offers a Teams plan with two user types: editors, priced at $15 per month (billed annually), and commenters, at $10 per month (billed annually). A free tier is available for teams of up to two members, alongside customized pricing for larger enterprise clients.