Future of Connected Fitness: Brynn Putnam at Disrupt 2021

The Rise of Connected Fitness and Mirror's Acquisition

The recent global pandemic significantly impacted various industries, with some experiencing substantial growth while others faced severe setbacks. Connected fitness emerged as a clear beneficiary of these shifts.

Companies like Peloton and Mirror witnessed exceptional success, including the noteworthy acquisition of Mirror by sportswear giant Lululemon for $500 million in June.

Mirror's Journey from Startup to Industry Leader

This valuation is particularly remarkable considering Mirror was founded just five years prior. The company initially launched at TechCrunch Disrupt in 2018.

CEO Brynn Putnam is scheduled to revisit the Disrupt stage from September 21-23. She will detail the company’s evolution from a small startup to a prominent player in the rapidly expanding home fitness market.

The past year and a half has seen a considerable increase in demand for at-home fitness solutions.

Brynn Putnam's Background and Industry Insights

Putnam’s professional background is compelling. She is a former ballerina and the founder of the New York-based fitness studio, Refine Method.

Her experiences, including her leadership at Mirror, will be explored. Discussions will center on how the company capitalized on the connected fitness boom, the factors that made the acquisition opportune, and future projections for the industry.

The Future of Fitness: At-Home Workouts and Beyond

Mandated stay-at-home directives have fundamentally altered fitness habits, prompting many regular gym attendees to adopt technologically advanced, in-home workout options.

Does this represent a lasting transformation in how people exercise? Or will a return to pre-pandemic routines result in the reactivation of traditional gym memberships?

These questions and more will be addressed at TC Disrupt this September. Tickets are currently available for less than $99 for a limited period!