Springbig Adds Budtender Tool to Cannabis Marketing Platform

Springbig Expands with Acquisition of BudTender

Springbig has announced the acquisition of BudTender, a customer experience platform based in Canada. This strategic move expands Springbig’s reach within the cannabis retail sector.

Expanding Retail Network

The addition of BudTender’s 200 clients increases Springbig’s total retailer base to 1,900. This represents significant growth for the company.

Addressing Marketing Challenges in the Cannabis Industry

Cannabis retailers are actively searching for innovative methods to grow their customer base. Traditional advertising avenues, such as social media platforms, are often unavailable to these businesses.

By integrating BudTender, Springbig enhances its existing marketing and loyalty platform. The integration will provide access to BudTender’s valuable reporting and survey capabilities.

Executive Statements on the Acquisition

Jeffrey Harris, founder and CEO of Springbig, stated that BudTender’s platform aligns seamlessly with Springbig’s dedication to improving the cannabis retail experience. He emphasized the need for robust customer retention strategies as the industry matures.

“As the legal industry becomes increasingly sophisticated, brands and retailers will need to deploy more comprehensive customer retention and satisfaction solutions in order to stay competitive,” Harris noted.

BudTender’s Impressive Growth

Founded in 2017 by Jake Crow, BudTender experienced substantial growth in 2020. Springbig reports that the company achieved 800% year-over-year growth in clients and a remarkable 1200% year-over-year increase in revenue.

Looking Ahead

Jake Crow expressed his enthusiasm for the acquisition, predicting positive impacts for both retailers and consumers across North America. He believes this partnership will contribute to a more advanced cannabis industry.

“This acquisition will not only be a boon to cannabis retailers across North America but also enrich millions of consumer experiences,” Crow said.