Breinify Raises $11M Seed Funding for Data Science in Marketing

Breinify Secures $11 Million in Funding to Advance Personalized Customer Experiences

Breinify, a company focused on the application of data science to enhance personalization, has recently announced the completion of an $11 million funding round.

This investment was spearheaded by Gutbrain Ventures and PBJ Capital, with additional participation from Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures, and Sterling Road.

Empowering Marketers with Data-Driven Personalization

According to Diane Keng, co-founder and CEO of Breinify, the company was founded with the intention of providing marketers access to predictive personalization powered by data science.

The core objective is to elevate the customer experience through the delivery of messages specifically tailored to individual preferences.

Keng explained to TechCrunch, “A significant belief drives us – that consumer brands, in particular, require robust predictive personalization.

However, many of these brands lack the in-house data science expertise or the capacity to effectively implement machine learning on a large scale.”

Simplifying Complex Technology

Breinify aims to bridge this gap by abstracting the complexities of the underlying algorithms.

Rather than emphasizing the technical prowess of the platform, the company focuses on demonstrating the tangible benefits to both the consumer and the marketer.

“We prioritize showcasing the impact on the consumer experience and, consequently, the value for marketers,” Keng stated.

Automated Personalization Across Channels

The platform facilitates customizations across various communication channels, including website content, email campaigns, and text messages.

Artificial intelligence determines the optimal products, offers, and promotions to display to each customer at the most opportune moment.

This ensures a consistent and personalized experience regardless of the channel used.

“The system automatically adapts content for the web, email, or SMS, all driven by the algorithms,” Keng clarified.

From Startup Battlefield to Rapid Growth

Breinify was established in 2016 and initially gained recognition through its participation in the TechCrunch Disrupt Startup Battlefield competition in San Francisco.

Keng noted that this experience was instrumental in refining the company’s focus and validating market demand.

“The competition provided a valuable platform to test our concept and gauge the need for a solution like ours.

We confirmed significant interest in personalization,” she said.

Although not winning the competition, Breinify secured a funding agreement as a result of its participation.

Expanding the Team and Prioritizing Diversity

Currently, Breinify is experiencing substantial growth, having increased its workforce from 10 to 24 employees within the past year.

Diane Keng, as an Asian woman, is deeply committed to fostering a diverse and inclusive work environment.

“We collaborate with approximately four different diversity organizations to actively source candidates.

We encourage applications from individuals eager to learn, even if they don’t possess all the required skills, particularly those from under-represented groups,” she emphasized.

“We invest considerable effort in building a well-rounded team.”