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Bitly: URL Shortener & Link Management

July 15, 2011
Bitly: URL Shortener & Link Management

Streamlining Online Communication with URL Shorteners

A significant portion of modern communication occurs online, frequently involving the sharing of web links through email and platforms like forums.

While copying and pasting a URL is generally straightforward, lengthy URLs can disrupt the visual flow of messages and appear unwieldy.

The Role of URL Shorteners

Certain applications, such as Twitter clients like YoruFukurou, automatically condense long URLs for ease of use.

However, when automatic shortening isn't available, services like Bitly.com provide a solution for reducing URL length.

Bitly.com offers functionalities beyond simple URL shortening, providing users with a range of additional features.

Those unfamiliar with the platform may find its capabilities surprisingly comprehensive.

It’s a valuable tool for maintaining clean and professional communication in digital spaces.

URL Shorteners Explained

For those unfamiliar with URL shortening services, platforms like Bitly provide a straightforward solution, even without requiring account creation. A lengthy URL can be easily condensed by simply copying it and pasting it into the designated field on Bitly.com.

Upon clicking the Shorten button, the extended URL is transformed into a more manageable, abbreviated link. This condensed version is then ready for immediate use across various platforms.

How URL Shortening Works

The shortened link will consistently redirect to the original URL as long as the original web address remains active online. However, the benefits extend beyond simple length reduction.

These services offer additional functionalities that enhance link management and tracking. This allows users to gain insights into link performance and user engagement.

Bitly, for example, provides a range of free tools alongside its core URL shortening capability.

These tools can be incredibly valuable for marketers and anyone looking to share links effectively online.

Bitly’s Suite of Tools

For users who frequently require URL shortening, creating an account with Bitly is a practical step. The platform provides several tools designed to streamline the process of reducing URL lengths.

Navigate to the Tools section of the Bitly website to find guidance on installing a Bitly bookmarklet or browser extension. These additions to your preferred browser eliminate the need for repetitive copying and pasting on Bitly.com when generating shortened links.

Enhancing Browser Functionality

Bitly also allows the addition of a "bitly sidebar" to your browser environment. This feature distinguishes itself by being implemented as a link to your Bitly account within the sidebar, rather than a traditional browser extension.

Beyond simply creating shortened URLs directly within the sidebar, this tool offers valuable insights. Users can access personalized statistics regarding their Bitly links.

Additional Sidebar Features

The Bitly sidebar extends its utility beyond link management. It enables the composition of Tweets directly from within the sidebar interface.

Furthermore, the sidebar displays information about who is referencing your URL across platforms like Twitter, FriendFeed, and blog comment sections. This provides a comprehensive view of link sharing activity.

  • Key Benefit: Streamlined URL shortening.
  • Accessibility: Tools available as bookmarklets, extensions, or a sidebar.
  • Data Insights: Personalized statistics on link performance.

Customized and Bundled URLs

Standard shortened URLs may not always present the most appealing appearance, particularly for users who are not technologically inclined. Utilizing Bitly’s customization feature allows for the addition of a descriptive name or tag to a shortened URL, enhancing its recognizability.

During the URL shortening process, selecting the Customize button and inputting a relevant tag or title enables Bitly to automatically generate a more user-friendly link.

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For sharing multiple URLs, a “bundled short URL” can be created. Bitly assigns a single shortened and potentially customized URL that directs users to a dedicated Bitly page containing all the included links.

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This page isn’t simply a text list; Bitly automatically retrieves and displays a thumbnail image and the title for each link within the bundle. Manual title addition is possible if the information isn't automatically detected.

As an illustration, a bundle of Automator articles was quickly assembled, accessible at http://bit.ly/automatorarticles. Existing bundles can be updated with further links at any time.

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Advanced Capabilities of URL Shorteners

For individuals who frequently utilize URLs, particularly in marketing campaigns, or those seeking to track URL performance, Bitly presents a comprehensive solution.

The platform provides a robust set of features designed to meet the demands of experienced users.

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A key benefit of Bitly is its ability to store all generated URLs within your account. This allows for detailed monitoring of URL traffic.

Bitly delivers a diverse range of tracking metrics concerning your URLs. These include total click counts, geographical origins of clicks, and the websites that are directing traffic to your shortened links.

Detailed Tracking Statistics

  • Click Tracking: Monitor the total number of times a URL has been accessed.
  • Referrer Data: Identify the sources sending traffic to your links.
  • Geographic Insights: Determine the locations from which clicks originate.

These insights are invaluable for assessing the effectiveness of marketing efforts and understanding audience engagement.

Additional Capabilities of Bitly

Extended use of Bitly.com reveals a range of supplementary features designed to enhance link customization and statistical tracking. Within your Bitly account settings, you have the ability to establish a personalized short domain for all your shortened links.

A notable example is The New York Times, which employs "nyti.ms" as their custom short domain.

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While some effort is required, securing a custom domain can significantly elevate the professionalism of your shared URLs. Furthermore, a tracking domain can be implemented to collect data regarding all link shortening activity directed towards your website.

It required some exploration to fully appreciate the breadth of functionalities available within Bitly. Consequently, it has become my preferred platform for sharing links with added visual appeal.

We are interested in your perspectives on Bitly.com and comparable services. Consider also reviewing our other publications concerning URL shorteners – 6 Cool URL Shorteners With A Twist Which You Should Try Out, and 6 Interesting Flavors of Short URL Generation & Manipulation.

Image source: Shutterstock.com

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