Beyond Meat Stock Rises on McDonald's McPlant Collaboration

Following an initial dip in value earlier today, Beyond Meat’s stock is now experiencing a significant increase following confirmation of its collaboration with McDonald’s on the new McPlant vegetarian menu.

McDonald’s generated considerable attention this morning with the announcement of its McPlant, and the company’s initial announcement—stating that the new plant-based patty and chicken alternative were formulated entirely in-house—led to a decline in Beyond Meat’s share price.

However, McDonald’s misrepresented the extent of its independent development of the McPlant, which was, in fact, created in collaboration with Beyond Meat, as clarified in a statement to CNBC.

The company’s stock has fluctuated considerably throughout the day, initially decreasing on concerns of being excluded by McDonald’s, and then increasing again with the confirmation of its involvement in the development process.

This collaboration represents a positive development for the alternative protein company, as it competes intensely with its privately-owned competitor, Impossible Foods, for a leading position in the fast-food burger market.

Further news regarding Beyond Meat is anticipated later today with the release of the company’s most recent earnings report.

The reported figures may prompt investors to question the company’s overall performance.

If it appears that Beyond Meat’s sausages, patties, and chicken products are becoming increasingly widespread, that is because they are. The company recently announced an agreement with Golden Krust, a Jamaican patty company, and has broadened its partnership with KFC in both the United States and China, where a Beyond Burger is currently available.

Despite this expansion, the field of protein replacement companies continues to grow, with numerous startup businesses seeking to offer meatless alternatives to traditional burgers. Heura, a Spanish company, has developed a new meat alternative that claims to mimic the texture of fatty meat using fewer ingredients than earlier products.

In addition, vegetarian spam is now featured on McDonald’s menus in Hong Kong, a direct-to-consumer meatless chicken brand called Nuggs is gaining traction, and both Tyson Foods and Kellogg’s are actively producing vegetarian alternatives.