Beyond Meat Plant-Based Chicken Tenders Launch - US Restaurants

Beyond Meat Expands Plant-Based Offerings with New Chicken Tenders

Beyond Meat has revealed the nationwide rollout of its innovative plant-based Chicken Tenders, now available at over 400 restaurants across the United States. This announcement signifies continued expansion for the California-based company, building on recent successes including increased availability at Walmart, partnerships with Taco Bell, and a strategic entry into the Chinese market.

A New Recipe, A Fresh Start

Despite the similar nomenclature, the company emphasizes that this product represents a distinct formulation compared to their previous Chicken Strips. The earlier iteration of chicken strips, which predated the renowned Beyond Burger, was discontinued in 2019 due to comparatively lower consumer demand.

The newly developed recipe primarily utilizes fava beans and peas. Each serving delivers 14 grams of protein and boasts a saturated fat content less than 40% of that found in conventional chicken tenders. Furthermore, the product is free from cholesterol, antibiotics, and hormones – a distinction not commonly shared by major poultry producers.

Innovation and Nutritional Benefits

“Like all our products, Beyond Chicken Tenders provide a delightful taste and an outstanding culinary experience, alongside significant nutritional advantages,” stated Dariush Ajami, CIO of Beyond Meat, in a related press release. “At Beyond Meat, innovation is paramount, and these tenders exemplify our commitment to creating groundbreaking, flavorful options that are beneficial for both individuals and the environment.”

Restaurant Partnerships and Availability

The initial launch doesn’t feature widespread adoption by major national chains, but a diverse range of restaurants are now serving the plant-based tenders, starting today. A selection of participating establishments includes:

• Bad Mutha Clucka
• Bird Bird Biscuit
• Blissful Burgers
• Burger Patch
• Detroit Wing Company
• Dog Haus
• Duke’s on 7
• Epic Burger
• Fire Wings
• Flyrite Chicken
• JAILBIRD
• Melt Bar and Grilled
• Milwaukee Burger Company
• Next Level Burger / Next Level Clucker
• Nuno’s Tacos & Vegmex Grill
• Plant-Based Pizzeria
• Plow Burger
• Pub 819
• Romeo’s Pizza
• Sarpino’s Pizza
• Stanley’s Northeast Bar Room
• Syberg’s
• The Bar Draft House
• The Block Food & Drink
• The Howe Daily Kitchen & Bar
• Toppers Pizza
• Verdine

The list reveals a notable number of uniquely branded chicken-focused restaurants.

Growing Competition in the Plant-Based Market

The market for plant-based chicken alternatives is becoming increasingly competitive. Just last month, Simulate, the company behind Nuggs, secured $50 million in Series B funding to further its growth and market penetration.