We are constantly generating data and storing it online. A portion of this data holds significant personal value and we may wish to retain it indefinitely. Emortal is a new company focused on assisting users in organizing, safeguarding, preserving, and transferring their “digital legacy,” while also shielding it from data degradation, commonly referred to as “bit-rot.” This initiative has gained support from Vint Cerf, a prominent figure and one of the original developers of the internet.

Emortal, developed through over a decade of engineering research and development, has secured $5.7 million in funding from initial investors. The company is currently seeking an additional $2.7 million through a crowdfunding campaign on the U.K.-based Crowdcube platform, following a successful BETA testing phase.

The company plans to utilize Google’s infrastructure to ensure the long-term preservation of digital memories—including photos, documents, communications, videos, and recordings—for the foreseeable future. This approach aims to guarantee that your complete digital legacy remains secure, protected, and accessible—but only to those you designate—as technology, devices, and operating systems continue to evolve.

In a statement, Cerf explained: “The central concept behind Emortal is to integrate data preservation with digital legacy protection, ensuring the safety and accessibility of our digital memories for future generations.”

Colin Culross, Emortal’s founder and CEO, stated: “We are eager to leverage the Crowdcube platform for this funding round because Emortal is a service intended for all families. We are confident that the most effective way to expand the business is to have a large number of our customers invest in it.”