Apple App Store Web Interface: New Design & Features

App Store Web Interface Receives a Major Overhaul

Apple has implemented a significant redesign of its App Store web interface, enhancing usability for users accessing the store from non-Apple devices.

Previous Limitations

Prior to this update, while individual app pages were accessible via web search, browsing the App Store itself was impossible. On a MacBook, accessing an app’s iOS store page through a browser would initiate the native App Store application.

However, users on non-Apple hardware encountered a dead end, lacking the ability to explore the App Store’s offerings.

New Browsing Capabilities

The revamped interface now enables users to browse apps categorized by type and platform. Dedicated sections are available for applications designed for the iPhone, iPad, Watch, and other Apple devices.

Currently, direct app downloads from the web are not supported, though this functionality may be introduced in future iterations.

Target Audience and Potential Benefits

The user base actively seeking information about iOS apps from platforms like Microsoft devices may be relatively small.

This change could prove particularly beneficial to app developers and researchers engaged in projects spanning both the iOS and Google ecosystems.

Implications for Apple’s Ecosystem

This redesign reflects Apple’s ongoing efforts to present a more open ecosystem to the public.

For years, various governments globally have voiced concerns regarding Apple’s practices, alleging monopolistic behavior that stifles competition.

Consequently, any measures taken by Apple to increase accessibility to its products outside its proprietary ecosystem are pertinent to these ongoing legal proceedings.