Apple to Pay Google $1 Billion for Siri Power - Report

Apple and Google: A Potential AI Partnership

Reports indicate that Apple is close to finalizing an agreement with Google. This collaboration would involve Apple compensating Google approximately $1 billion annually.

The financial arrangement is for a specifically tailored iteration of Google’s Gemini AI model. This model is intended to significantly enhance and modernize Apple’s Siri voice assistant, as detailed in a recent Bloomberg report.

A Strategic Shift for Apple

This represents a notable strategic adjustment for Apple. Historically, the company has prioritized the development and implementation of its own proprietary technologies.

However, Apple intends to utilize Google’s AI as an interim solution. This will bridge the gap until Apple’s internally developed AI capabilities reach a comparable level of performance.

Gemini's Capabilities

The customized Gemini AI model boasts an impressive 1.2 trillion parameters. This figure signifies the software’s intricacy and overall capacity.

To provide context, the existing cloud-based version of Apple Intelligence operates with 150 billion parameters. Consequently, Google’s model would be approximately eight times more complex.

Consideration of Alternative AI Providers

Earlier in the year, Apple evaluated AI models from other leading companies, including OpenAI and Anthropic.

Following comprehensive testing of models from all three providers, Apple ultimately decided to proceed with a partnership with Google.

Launch Timeline and Potential Changes

The revamped Siri is currently projected to be released next spring, according to Bloomberg’s sources.

It’s important to note that, given the timeframe, the plans for this overhaul are still subject to potential modifications.