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Apple Faces €500M EU Fine Over App Store Payment Rules

July 7, 2025
Apple Faces €500M EU Fine Over App Store Payment Rules

Apple Appeals €500 Million EU Fine Over App Store Policies

On Monday, Apple initiated an appeal challenging the European Union’s ruling that imposed a €500 million fine – equivalent to approximately $580 million – upon the company.

The core of the dispute centers on Apple’s adherence to regulations requiring it to permit developers to direct users to payment options outside of the App Store.

Details of the European Commission’s Decision

The European Commission levied the fine in April, asserting that Apple had not fulfilled its obligations under the Digital Markets Act (DMA).

Specifically, the Commission determined Apple failed to enable developers to process payments for their applications through channels independent of Apple’s established ecosystem.

Apple’s Response and Fee Structure Changes

In a proactive effort to mitigate potential further penalties, Apple modified its app distribution fee structure within the EU in late June.

The revised framework is multifaceted, incorporating an initial acquisition fee, a store services fee, and a core technology commission.

These changes were implemented to facilitate the integration of alternative payment methods.

Apple’s Statement on the Appeal

Apple expressed its disagreement with the Commission’s decision and the substantial fine levied.

In a statement provided to TechCrunch, Apple argued that the ruling exceeds the boundaries of legal requirements.

The company contends that the EC is overstepping its authority by dictating the operational procedures of the App Store and imposing business conditions that are detrimental to both developers and end-users.

“We believe the European Commission’s decision — and their unprecedented fine — go far beyond what the law requires,” Apple stated.

“As our appeal will show, the EC is mandating how we run our store and forcing business terms which are confusing for developers and bad for users.”

This report has been updated to include Apple’s official response.

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