iPhone 12 & 12 mini Now Available in Purple - Apple

New Purple Color Option Introduced for iPhone 12

A new color variant has been introduced by Apple for the iPhone 12 series, representing an unusual mid-cycle update to their primary product line.

The newly available color is purple, presenting as a lavender-toned pastel shade.

This hue aligns with the existing color palette of the iPhone 12 lineup, which already features mint green and a pink-leaning red.

Availability and Models

Sales of the purple iPhone 12 will commence this Friday, April 23rd, with shipments to customers beginning on April 30th.

The new color is offered for both the iPhone 12 and iPhone 12 mini models.

However, the iPhone 12 Pro models will not receive a corresponding new color option.

Significance of the Update

While a minor addition, this color release provides Apple with a means to revitalize interest in their hardware during the product cycle.

This move also indicates a potential shift towards a more diverse and colorful design language for Apple’s hardware.

This represents a departure from the predominantly monochrome aesthetic adopted in recent years.

Image Credits: Apple