Appfollow Raises $5M Series A to Revolutionize App Management

AppFollow, a company specializing in app management solutions, has secured $5 million in Series A funding. This investment round was spearheaded by Nauta Capital, based in Barcelona, with continued support from existing investors Vendep Capital and RTP Global.

The company, which is based in Helsinki, reported a positive impact from the recent pandemic and achieved profitability in April 2020, coinciding with a surge in demand for both apps and automation technologies. Currently, AppFollow serves a global customer base of 70,000, which includes prominent names such as McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord.

According to Anatoly Sharifulin, CEO of AppFollow, the platform empowers teams to analyze user and competitor feedback, understand app search behavior, and leverage these insights to enhance app visibility and monitor key performance indicators, including downloads and revenue, ensuring comprehensive control.

Carles Ferrer, general partner at Nauta, commented: “As smartphones and mobile applications become the primary means of online interaction, businesses of all types and sizes must quickly adjust to this evolving “mobile world.” The substantial growth of AppFollow’s customer base, ranging from small businesses to large corporations, demonstrates a significant demand for comprehensive solutions like their all-in-one platform.”

With a fully remote team of 65 employees distributed across nine countries, the company intends to utilize this funding to expand its operations in both the U.S. and Europe. These plans include recruiting senior-level executives in sales and marketing, as well as broadening the capabilities of their existing platform.

Nauta Capital originated in Barcelona and has since expanded its presence with additional offices throughout Europe and the United States.