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Pokémon Pronunciation: Why You're Saying It Wrong

September 8, 2016
Pokémon Pronunciation: Why You're Saying It Wrong

The Persistent Mispronunciation of Pokémon

Pokémon, a massively popular video game franchise, has experienced a surge in popularity with the advent of Pokémon Go. Despite its widespread appeal, a surprising number of individuals, even the CEO of its parent company, struggle with its correct pronunciation.

Accepting the Game's Quirks

Dedicated players of Pokémon Go have become accustomed to the game’s imperfections. Common Pokémon encounters like Rattata and Pidgey are readily accepted.

Even the occasionally unreliable tracking system, which hinders efficient Pokémon hunting, is tolerated by the player base. We’ve adapted and learned to navigate these challenges.

A Forgivable Oversight?

The game remains enjoyable and freely accessible, allowing for a degree of leniency. We are willing to overlook even the appearance of the CEO of Niantic – the developer of Pokémon Go – at Apple’s iPhone 7 event, where his attire suggested a lack of preparation.

However, one issue remains unacceptable: the apparent inability of the company’s leader to correctly pronounce the name of the franchise he oversees.

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The Correct Pronunciation

While slight variations exist between Japanese and American pronunciations, neither utilizes the "po-KEE-mon" rendering. The accurate pronunciation is "po-KAY-mon" or "po-KAH-mon," as consistently demonstrated in the animated series, currently available on Netflix for reference.

Although the CEO’s attempt is relatively close – significantly better than the pronunciation offered by Siri – it still falls short of accuracy. We acknowledge the potential for seeming overly critical, but given Pokémon Go’s potential to foster global unity, correct pronunciation is paramount.

A Legacy Beyond the Game

Nintendo, a major stakeholder in the Pokémon brand, consistently pronounces the name correctly. This discrepancy is noteworthy.

This isn't merely a minor detail; it’s a matter of respecting the source material, a franchise that predates and surpasses the impact of any single mobile game.

A Cultural Phenomenon

Pokémon debuted in 1995 and has since become a globally recognized brand, profoundly influencing popular culture. There is no justification for mispronouncing its name.

While Pokémon Go may eventually fade in popularity, the enduring TV shows, movies, video games, trading cards, and dedicated fanbase will continue to thrive, as they have for over two decades. It’s a well-established and widely known entity.

Many who incorrectly pronounce it as "po-KEE-mon" likely recognize their error, perhaps adopting it as a sign of indifference or a rejection of fandom.

A Plea for Accuracy

Ultimately, we are willing to overlook the imperfections of Niantic’s free-to-play game, acknowledging the hours of enjoyment it has provided. Many criticisms leveled against it are valid, while others are not; pleasing everyone is an impossible task.

However, for the sake of Pikachu and the entire Pokémon universe, we implore everyone to strive for correct pronunciation.

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