Adobe Premiere Rush for iPhone: Video Editing On-the-Go

Adobe Premiere Now Available on iPhone

Following earlier announcements, Adobe’s widely-used video editing software, Premiere, is now accessible on the iPhone platform. The development of a version for Android devices is currently underway, according to Adobe.

Mobile Editing Features

The Premiere app for mobile is offered at no cost and incorporates a range of editing capabilities. These include a multi-track timeline supporting video, audio, music, and text integration.

It also boasts support for 4K HDR editing, automatically generated captions, and tools to refine visual elements like color and shadows, all optimized for mobile screen viewing.

Audio Enhancement Tools

Recordings made on mobile devices often contain unwanted background noise. The app provides slider controls to effectively reduce this noise and enhance the clarity of dialogue.

AI-Powered Capabilities

Adobe has integrated several features driven by artificial intelligence into the application. Users can generate background sounds based on text prompts.

Alternatively, sounds can be created by humming or singing, with AI converting these inputs into corresponding sound effects.

AI Features and Costs

Leveraging its Firefly models, the app enables the creation of images, stickers, and the transformation of images into video transitions. While the app itself is free, access to these AI-powered features requires the purchase of credits.

Free Stock Assets

The company is also providing users with complimentary access to its extensive stock library, containing a variety of photos, video clips, and audio tracks for use in their projects.

Cross-Platform Workflow

This new Premiere app allows creators to initiate projects while mobile and seamlessly transfer them to the desktop application via Adobe Cloud. Currently, project transfer from desktop to mobile is not supported.

Adobe's Mobile Strategy

“Our goal is to empower creators of all types,” stated Mike Folgner, a product director at Adobe, in an interview with TechCrunch. “The new generation of creators increasingly prefers to edit on mobile devices, and this app is our response to meet them where they are.”

Expanding Mobile Suite

Premiere joins a growing collection of Adobe applications available on mobile, including Photoshop for iOS and Android, and Firefly for mobile platforms.

Competitive Landscape

With this launch, Adobe aims to establish a competitive position against other mobile video editing solutions such as ByteDance’s CapCut, Meta’s Edits, Captions (backed by a16z), and InVideo, based in India.