DecisionLink, a firm headquartered in Atlanta specializing in software designed to analyze the cost-benefit of business services from the client's viewpoint, has successfully attracted a significant investment from a leading Silicon Valley venture capital firm in its recent $18.5 million funding round.

Accel Partners, widely recognized as a top investment company in the Bay Area, is spearheading DecisionLink’s latest financing. This investment follows substantial valuations achieved by Atlanta-based businesses such as Calendly, Greenlight Financial Technologies, OneTrust, and the $800 million acquisition of Kabbage.

Additional participants in this funding round encompass George Kurtz, CEO and president of CrowdStrike, and George Roberts, a partner at OpenView Venture Partners, who previously held the position of executive vice president of North American sales at Oracle.

According to Sameer Gandhi, partner at Accel, “The practice of Value Management is now a key focus for top-level executives and is increasingly viewed as a vital enterprise function, comparable to systems like CRM, marketing automation, and project management.” He further stated, “We initially invested in DecisionLink through a SAFE agreement in 2019, recognizing the potential of the market for scalable value management. We’ve been highly impressed with DecisionLink’s performance and its capacity to facilitate this change for its customers, leading us to lead its Series A round.”

Companies are continually seeking methods to compare their performance against competitors or discover innovative approaches to enhance customer service. While many of these initiatives fail to gain traction or represent minor adjustments to existing strategies, value management appears to be gaining momentum—particularly with the increasing availability of publicly accessible benchmarking data.

Several companies within Accel’s investment portfolio, including CrowdStrike, PagerDuty and DocuSign, are currently utilizing DecisionLink’s service, alongside prominent organizations like ServiceNow, Marketo, NCR and VMware.

The adoption of DecisionLink’s software by these major players in the enterprise software sector likely influenced Accel’s decision to invest.