Lessons Learned from Writing for How-To Geek

Reflections on a Year of Content Creation

During the celebration of How-To Geek’s first anniversary, a section detailing lessons learned was initially included. However, it was deemed too extensive for the primary article. Therefore, these insights are presented here as a separate piece.

Prioritize the Audience

The fundamental principle guiding content creation should always be the prioritization of the reader. Since audiences seek valuable content, delivering such content becomes the paramount objective. Quality surpasses Quantity.

The Importance of Consistent Publication

Despite the frequent reiteration of the quality-over-quantity principle, its significance became truly apparent through practical experience. A high posting frequency, even reaching 20 articles daily, proves ineffective if the content fails to engage the audience. In fact, such a strategy can be counterproductive.

Consistency is key. Previously, articles were composed sporadically, typically only twice a week. While batches of 6-10 articles were occasionally written, their release was concentrated on a single day due to impatience. Establishing a regular, daily writing schedule proved to be a substantial improvement.

Become Immersed in Your Subject Matter

Genuine expertise requires complete immersion in the chosen topic. One must thoroughly understand and even embody the subject matter. While keyword research using analytics can identify potential topics, a lack of deep understanding will hinder the ability to connect with readers effectively.

SEO’s Role: Secondary to Content

Many are familiar with SEO (Search Engine Optimization), the practice of improving page rankings in search engine results. However, prioritizing search engines over the audience is a recipe for failure. Focus should remain on creating compelling content, and SEO considerations should be secondary.

Maintaining Professional Integrity

Avoid questionable behavior. Refrain from engaging in online arguments, deleting published content, or linking to untrustworthy resources. Exercise caution and avoid discussing illegal activities, as potential employers will likely conduct background checks.

The Detriment of Excessive Widgets

Many blogs are cluttered with widgets and gadgets offering little value. These elements are only justifiable if they serve to distract readers from subpar content. Otherwise, they are simply unnecessary.

Disregarding Social Media Trends

Removing Digg buttons from the site and ceasing efforts to create content specifically for platforms like Digg proved to be a pivotal decision. This shift allowed for a greater focus on producing genuinely useful articles. The site experienced significant growth following this change, and a similar approach is recommended for other content creators.

While the potential for increased traffic from such platforms is acknowledged, the focus remains on delivering quality content to the audience.

Adsense Moderation

Exercise restraint with advertising. If readers are forced to navigate a cluttered landscape of advertisements to access the content, it’s a sign to reduce ad density. While short-term gains may be tempting, excessive advertising ultimately drives visitors away.

The Overuse of List-Based Articles

Aren't list-style articles becoming tiresome? The prevalence of "Top 10 Lists" in news feeds is notable. A more direct and substantive approach to writing is often preferable. This article, in its list format, may be quickly forgotten.

Ultimately, the most valuable lesson learned is that a steadfast commitment to high-quality content remains the most effective strategy.