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3 Free Tools to Plan and Visualise Your Start-Up Business

January 30, 2011
3 Free Tools to Plan and Visualise Your Start-Up Business

Developing a Business Model for Your Startup

Embarking on the journey of entrepreneurship, and leaving traditional employment behind, necessitates the initial creation of a robust business model. This undertaking can often feel overwhelming.

Fortunately, rather than confronting a completely empty slate, numerous complimentary online resources are available to assist in navigating these foundational stages.

Tools for Entrepreneurs

These resources prove valuable regardless of your experience level, whether you are a veteran business owner or a newcomer to the entrepreneurial landscape.

The primary requirement for utilizing these tools is a clearly defined business concept. This concept will then be developed into a comprehensive business plan, representing the crucial first step in transforming an idea into a tangible reality.

These platforms can be employed as standalone solutions, or strategically integrated and customized to align with your specific requirements.

  • Consider how each tool can best support your unique vision.
  • Experiment with combining different approaches for optimal results.
  • Remember that flexibility is key during the initial planning phases.

Successfully leveraging these resources will empower you to effectively structure your startup and increase its potential for success.

The Business Model Canvas: A Strategic Framework

A widely recognized instrument for visually constructing a business model was developed by Alexander Osterwalder. This framework encompasses all critical components typically found within a comprehensive business plan.

Osterwalder’s offering includes a user-friendly business plan template alongside guidance on the necessary information to incorporate.

Accessibility and Resources

The Business Model Canvas is available for download in PDF format directly from the developer’s website. Furthermore, an iPad application is currently under development to enhance accessibility.

Supporting the canvas’s implementation, a blog post detailing its effective use during collaborative working sessions is also provided.

Key Components of the Canvas

The business plan template is structured into nine distinct sections. Each section is paired with a concise set of questions designed to streamline the information-gathering process.

These sections cover vital aspects of a business, including key partners, core activities, the cost structure, and the generation of revenue streams.

Detailed Section Overview

  • Key Partners: Identifying the network of suppliers and collaborators essential to the business.
  • Activities: Defining the most important actions the company must take to operate successfully.
  • Cost Structure: Outlining all costs incurred to operate the business model.
  • Revenue Streams: Detailing how the company generates income from each customer segment.

Beyond these, the canvas also addresses value propositions, customer relationships, channels, customer segments, and resources.

PlanCruncher: A Business Plan Visualization Tool

PlanCruncher is a readily accessible, web-based service that doesn't require user registration. It’s particularly useful for entrepreneurs in the initial stages who need assistance in creating a visually structured presentation for their venture.

Initial Startup Introduction

The first stage within PlanCruncher involves detailing your startup concept. You will be prompted to select a name for your business and articulate its core value proposition, essentially crafting your initial pitch.

Business Idea and Confidentiality

Users are then guided to define the nature of their business idea. Consideration should also be given to whether a non-disclosure agreement (NDA) is necessary for protecting sensitive information.

Team and Expertise

The next step focuses on outlining the team behind the startup. Detailing the skills and capabilities of each team member is crucial at this point.

Product Status and Intellectual Property

A description of the current development stage of your product is required. Furthermore, you must specify the intellectual property status of the product – whether it is patented, patent-pending, or otherwise protected.

Revenue Generation Model

Defining your revenue model is a key component of the plan. How will your startup generate income and achieve profitability?

Funding Requirements

Determine the amount of funding needed to launch and scale your business. This includes specifying the total capital required.

Partnerships and Equity

Specify the type of partnership you are seeking from potential investors. Indicate the percentage of equity you are prepared to offer in exchange for funding.

Contact Information and Additional Notes

Finally, provide your contact details and any supplementary information you deem relevant to your business plan. You have the option to submit a copy of your plan to PlanCruncher for potential investor review.

Important Disclaimer

However, a disclaimer is included stating that confidential or proprietary information should not be submitted, as PlanCruncher does not assume responsibility for protecting such data. This is a point to consider before sharing your business concept.

Downloading the Business Plan

Upon generating the business plan, you can save it to your computer. Right-click on the link labeled 'PDF business plan summary' and select 'Save link as...' to download the document.

Final Business Plan Appearance

The resulting business plan will have a specific format. It provides a concise overview of your startup and its key elements.

PlanCruncher Branding and Alternatives

It’s important to note that the generated document includes a footer indicating it was created using PlanCruncher. If you prefer to avoid this branding or maintain complete control over your information, you can opt to create the presentation yourself using the provided icons.

Startup Toolkit Overview

The Startup Toolkit is a complimentary online resource designed to facilitate the visual construction of your business model.

Upon registration, users are immediately presented with a blank canvas, allowing for flexible and customized completion without prescribed sequential guidance.

Beyond business model canvas creation, the platform also offers a 'Risk Dashboard' – a dedicated space for managing business risks and fundamental assumptions.

Canvas Options

A selection of three distinct canvases is available for use.

  • The Startup Canvas, geared towards identifying and mitigating early-stage startup risks.
  • The Lean Canvas, which equally emphasizes product development and customer understanding.
  • The Business Model Canvas, originally developed by Osterwalder, provides a comprehensive overview.

Each canvas incorporates guiding questions and prompts to assist in completing each section effectively.

Collaboration and Exporting

Once your startup information is inputted, the platform allows you to save a snapshot for future reference.

However, direct document export functionality is limited, making it most suitable for internal planning or collaborative efforts.

Team members can be invited via email to either view or contribute to the canvas, fostering shared understanding and input.

Risk Management Features

The Risk Dashboard enables the documentation of 'leaps of faith' – the core beliefs underpinning your business – alongside associated hypotheses.

Following experimentation, actual results can be recorded, along with resulting insights and any necessary course corrections.

Engage with the Community

Do you possess any effective strategies for documenting your business ideas?

Have you previously utilized any of these methods? Share your experiences and outcomes in the comments section below.

Image credit: Shutterstock

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