Twitter Tests Newsletter Feature on User Profiles

Twitter Integrates Revue Newsletters into User Profiles

In January, Twitter completed the acquisition of Revue, a newsletter platform. However, until recently, the integration between the two services has been limited.

Occasionally, users composing Twitter threads would encounter a “Hello, wordsmiths” message, briefly highlighting Revue’s newsletter capabilities.

New Feature Rollout

Beginning today, Twitter is initiating testing of a feature designed to more visibly incorporate Revue newsletters into the core Twitter experience.

A select group of users, initially on web and Android platforms, will now see writers’ Revue newsletters displayed directly on their profiles, positioned below their follower counts.

Selecting the subscribe option will prompt users to either view a sample issue or subscribe utilizing the email address associated with their Twitter account. Revue has confirmed that iOS support will be implemented shortly.

https://twitter.com/revue/status/1428371221524189186

A Competitive Newsletter Landscape

The newsletter market is experiencing significant growth and competition. Several platforms are introducing new monetization options.

• Medium and Quora have recently unveiled updated monetization structures.
• Substack currently holds a valuation of $650 million.
• Facebook is actively curating a collection of prominent newsletters for its Bulletin platform.

Even Tumblr is exploring paywalled content, although this move has not been universally welcomed by its user base.

With this new, prominent integration on Twitter profiles, Revue is positioned to potentially gain increased traction.

Creator Response and Fee Structure

Revue writer Jewel Wicker expressed enthusiasm for the rollout, stating that a key reason for choosing the platform was the potential to seamlessly connect newsletters with their Twitter feed and simplify the subscription process for followers.

Revue’s fee structure involves a 5% commission on creators’ earnings, in addition to standard processing fees of 2.9% plus $0.30 per transaction.

For example, a $5 subscription to a Revue newsletter would result in a payout of $4.30 to the creator.

In comparison, Substack charges a 10% commission on writers’ revenue, alongside processing fees.