Twitter Acquires Threader: What You Need to Know

Twitter Acquires Threader to Enhance Long-Form Content Experience

Twitter has announced the acquisition of Threader, a popular application designed to organize and share Twitter threads. This move aims to improve the discoverability and readability of extended conversations on the platform.

How Threader Works

Threader allows users to easily compile Twitter threads and share them. A simple method for creating a more accessible format involves replying to a thread, tagging the Threader profile, and using the keyword “compile.”

The Threader bot then generates a link that presents the entire thread in a streamlined, article-like view.

The Motivation Behind the Acquisition

According to a blog post by Threader, the company recognized the value of in-depth content being shared on Twitter, despite the platform’s 280-character limit. However, locating and reading these longer-form posts proved challenging.

Threader expressed a commitment to showcasing these valuable stories and insights shared by users.

Twitter’s Own Reader Mode

This acquisition follows the recent launch of Twitter Blue, a paid subscription service available in the U.S. and New Zealand. A key feature of Twitter Blue is a Reader mode.

This Reader mode provides a similar functionality to Threader, presenting threads in a cleaner, more digestible format.

Marie Denis and the Future of Long-Form Content

Twitter confirmed that Marie Denis, co-founder of Threader, contributed to the development of the Reader feature. However, the core technology of Threader was not directly integrated into Twitter’s infrastructure.

Denis will now join Twitter’s Longform team, focusing on features like Reader and other related products.

Threader’s Shutdown and Twitter Blue

As a result of the acquisition, Threader will cease operations within 30 days. Users who wish to continue enjoying a similar reading experience will need to subscribe to Twitter Blue, which costs $2.99 per month.

Recent Acquisitions by Twitter

This acquisition is part of a series of strategic moves by Twitter to expand its capabilities. Previous acquisitions include Revue, a newsletter platform, and Breaker, which served as the basis for Twitter Spaces.

Most recently, Twitter acquired Sphere, an application focused on group chats.