Tresl’s primary offering, the e-commerce intelligence solution Segment Analytics, empowers smaller brands utilizing Shopify with analytics capabilities comparable to those available to major online retailers. The company, established by ex-LinkedIn data science professionals, is presently showcasing its technology at CES’ Taiwan Tech Arena.

Segment Analytics examines the data from a Shopify store and automatically categorizes website visitors into over 30 established customer segments, considering factors like their browsing behavior, purchase history, and potential for future transactions.

This allows brands to pinpoint distinct shopper groups and leverage Segment Analytics’ recommendations for focused marketing efforts, all while minimizing investment in data analysis, marketing expenditures, and customer acquisition costs. As an illustration, the platform recognizes individuals who have completed a single purchase but are at risk of not returning without a timely advertisement or special offer. Segment Analytics supports advertising initiatives across various platforms, including email, Facebook, and Google.

According to Tresl, businesses employing Segment Analytics have experienced a 30% improvement in clickthrough rates for abandoned cart recovery sequences (automated messages to customers with items left in their shopping carts) and a 40% increase in monthly sales within just one month of platform adoption.

Segment Analytics is accessible via the Shopify App Store, with subscription plans beginning at $79 per month.