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Zoom Acquires Five9: A Major Move for Video Conferencing

July 19, 2021
Zoom Acquires Five9: A Major Move for Video Conferencing

Zoom’s Acquisition of Five9: A Significant Investment

Zoom, the prominent video conferencing platform, has announced its intention to acquire Five9, a provider of customer communication software. This software enables businesses to connect with customers across various channels and maintain detailed interaction records.

As reported by TechCrunch, this acquisition represents Zoom’s ongoing strategy to broaden its service portfolio. The company has recently integrated several office collaboration tools, a cloud-based phone system, and a comprehensive home communication appliance into its existing software offerings.

A Deal of Substantial Magnitude

The $14.7 billion transaction is considerably larger than Zoom’s previous acquisitions. This substantial investment signifies a strong belief in the synergistic potential between the two companies and their combined future performance.

Currently valued at $101.8 billion, Zoom’s stock experienced a slight dip of over 4% today, though broader market conditions contributed to this movement. Investor reaction to the acquisition remains somewhat muted.

The deal’s value, representing nearly 15% of Zoom’s total market capitalization, demonstrates a significant commitment. Zoom is allocating almost a sixth of its value to this single strategic initiative.

Five9’s Contribution and Growth Potential

Five9 brings considerable value to the table, having generated $138 million in revenue during its most recent quarter, representing a 45% year-over-year increase.

However, Zoom’s internal data indicates that Five9’s growth rate is lower than its own. The company is acquiring a business that is expanding at a slower pace than its core operations.

This decision may be based on the expectation that Five9 possesses the potential to accelerate its growth. Recent quarterly performance suggests an upward trend, potentially aligning its expansion rate more closely with Zoom’s.

Synergies and Expanded Market Reach

Zoom anticipates cross-selling opportunities, offering its products to Five9’s customer base and vice versa. This could enhance net dollar retention for both companies.

The acquisition also expands Zoom’s total addressable market (TAM). Integrating Five9 is projected to unlock an additional $24 billion in TAM, significantly increasing Zoom’s potential market opportunity from a pre-transaction estimate of $62 billion.

Strategic Parallels with Hopin

This acquisition strategy mirrors that of Hopin, an online events platform experiencing rapid revenue growth. Hopin has utilized its increased valuation to acquire companies like StreamYard, Jamm, and Streamable, bolstering its revenue, expanding its capabilities, and increasing its TAM.

Like Hopin, Zoom is leveraging its substantial increase in value – rising from $66 per share in April 2019 to $349 today – to rapidly integrate new products and markets.

Looking Ahead

Further details regarding the long-term impacts of the deal will be available in Zoom’s upcoming 8-K filing. With the deal expected to close in the first half of 2022, a comprehensive assessment will take time.

The next earnings report from Five9 will provide valuable insights into Zoom’s rationale for the acquisition. Investors will be closely watching for indications of the potential synergies and growth opportunities.

Ultimately, this acquisition marks a bold move for Zoom, signaling its ambition to become a more comprehensive communication and customer engagement platform.

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