Tesla CarPlay: Will Apple Integration Finally Happen?

Tesla Considers Apple CarPlay Integration Despite Industry Trends

Despite a growing reluctance from some automotive manufacturers, such as General Motors, towards Apple CarPlay, reports indicate that Tesla is currently exploring its integration into their vehicle software.

Development Phase and Potential Cancellation

According to a recent report by Bloomberg, the implementation of this feature is still under development. It's important to note that the project could be abandoned prior to any public release.

A Shift in Tesla’s Strategy

This potential move represents a significant departure from Tesla’s previous stance. The automaker has consistently resisted calls from both existing and potential customers to incorporate CarPlay functionality into its infotainment systems.

Apple CarPlay, alongside its competitor Android Auto, enables drivers to mirror their smartphone interface and applications onto the vehicle’s central display. Tesla’s focus is currently on the standard CarPlay version, rather than the newer, more advanced CarPlay Ultra.

Alternatives and Connectivity Costs

In place of CarPlay or Android Auto, Tesla has been developing native applications for popular music streaming services. These include Apple Music, Spotify, and Tidal.

However, user feedback suggests the performance of these native apps has been inconsistent. Access to these apps also necessitates a subscription to Tesla’s premium connectivity package, priced at $9.99 per month or $99 per year.

Potential Impact on Consumer Choice

The inclusion of CarPlay could potentially attract drivers who had previously dismissed Tesla vehicles. A McKinsey survey conducted a few years ago revealed that approximately 50% of drivers would not purchase a vehicle without either CarPlay or Android Auto.

Here's a summary of key considerations: