Stravito Secures $14.6M Funding - Enterprise Market Research Platform

The Underutilization of Market Research Data

Many enterprises possess valuable market research and insights, yet these assets are frequently underused. A common challenge lies in the difficulty of locating relevant content, coupled with issues of data duplication and ineffective utilization of available information.

Stravito's Solution: A Centralized Platform

Swedish company Stravito proposes a solution by offering a platform designed to centralize both internal and external data sources. They aim to create a resource analogous to streaming services like Spotify or Netflix, but for market research assets, enhancing their accessibility and usability.

Recent Funding Success

The company’s approach is gaining traction, as evidenced by its recent €12.4 million ($14.6 million USD) Series A funding round. This investment was spearheaded by Endeit Capital, with further participation from existing investors HenQ, Inventure, and Creades.

To date, Stravito has secured a total of €20.1 million ($23.7 million USD) in funding.

Established Clientele

Founded in 2017 by experienced market research professionals and former iZettle staff, Stravito has already attracted a notable client base.

Current customers include prominent organizations such as Carlsberg, Edwards Lifesciences, Pepsi Lipton, Danone, Electrolux, and Comcast.

CEO's Vision

Thor Olof Philogène, CEO and co-founder of Stravito, stated: “In today’s rapidly evolving market, it is crucial for large enterprises to comprehend and respond to shifting customer behaviors. This requires centralized, verified company insights.”

He further emphasized that Stravito’s technology and platform facilitate swift and efficient decision-making based on research.

Platform Capabilities

During a discussion, Mr. Philogène explained: “We deliver a sophisticated search technology combined with intuitive design.”

“This creates a highly automated cloud service that enables large companies to consolidate internal and external data sources, effectively extracting the key insights they require.”

Investor Perspective

Jelle-Jan Bruinsma, partner at Endeit Capital, commented: “Endeit Capital consistently seeks out the next generation of globally scalable software companies.”

“Stravito distinguished itself within the Nordic region through its significant contributions to elevating standards in the multibillion-dollar market research and data industry.”