Kitchenful Raises $1.9M to Revolutionize Meal Planning

The Rise of Flexible Meal Kits and Kitchenful's Funding

The recent pandemic significantly increased consumer reliance on delivery services. Simultaneously, there's been a surge in the popularity of meal kits, appealing to those who enjoy both convenience and the act of cooking.

However, many currently available meal kit options lack the adaptability desired by a broad range of users.

Kitchenful: A Personalized Approach to Meal Planning

Recognizing this gap in the market, the German startup Kitchenful has developed a unique solution. It empowers users to explore recipes curated by various food bloggers.

The platform then facilitates the creation of customized meal plans, tailored to individual tastes and specific dietary requirements.

Beyond personalization, Kitchenful also prioritizes affordability, a key factor for many consumers.

Recent Funding and Investor Support

Following successful participation in the Y Combinator Summer 2021 program, Kitchenful has secured $1.9 million in new funding.

This investment round included contributions from VentureFriends, Goodwater Capital, and Jabbar Internet Group.

The company also benefits from the continued support of earlier investors.

Notable Previous Investors

Previous investors in Kitchenful include Y Combinator, as well as prominent angel investors.

• Valentin Stalf (co-founder and CEO of N26)
• Samih Toukan (co-founder at Souq)
• David Fischer (HighSnobiety)
• Maik Ludewig (MD of DurstExpress)
• Victor Henning (co-founder of Mendeley)

Expansion Plans and Leadership

Co-founders Chris Schiller and Christian Hartung are now focused on expanding Kitchenful’s reach into the European Union and North America.

Chris Schiller brings significant experience to the role, having previously served as Vice President of Product at Hello Fresh for four years.

Both Schiller and Hartung have a background with Rocket Internet.

Statements from Founders and Investors

Schiller commented on the company’s vision and future direction.

Apostolos Apostolakis, co-founder and partner at VentureFriends, stated: “Online grocery is currently being disrupted and we see a trend of commoditization of delivery services itself which makes the adjacent layers that help to decide what to actually buy ever more relevant.”

He further added, “With the founders’ highly relevant backgrounds Kitchenful is in a promising position to become a leading brand in the cook-at-home space.”

Competitive Landscape

Kitchenful is poised to navigate a competitive market, facing challenges from emerging players like Lollipop and other new entrants in the meal kit space.