instagram is developing its own version of twitter’s super follow with ‘exclusive stories’

Instagram Explores Exclusive Content for Subscribers

Instagram is currently developing a feature mirroring Twitter’s Super Follow, designed to empower online creators. This new functionality would enable creators to share “exclusive” content via Instagram Stories, accessible only to paying subscribers.

The company has confirmed the authenticity of recently circulated screenshots depicting this internal prototype. However, Instagram refrained from disclosing specific details, stating that the project is still under development and not yet ready for public testing.

Details of the “Exclusive Stories” Feature

The leaked screenshots reveal that creators will be able to publish “Exclusive Stories” distinguished by a unique color – currently purple. Users without a subscription will encounter a message indicating that the content is reserved “only for members.”

Furthermore, the feature appears to prevent screenshots of Exclusive Stories, while also allowing creators to save them as Highlights for easy access by their subscribers. A prompt encourages creators to archive these stories, ensuring new members always have content to view.

This discovery was made by Alessandro Paluzzi, a reverse engineer known for uncovering unreleased features within mobile applications. He shared his findings in a series of screenshots on Twitter.

Expanding Creator Monetization Options

Exclusive Stories represent just one component of Instagram’s broader strategy to enhance creator monetization tools. The platform is actively exploring various avenues for creators to generate revenue.

Instagram Head Adam Mosseri previously announced in May that the company was “exploring” subscription models alongside other innovations, including Non-Fungible Tokens (NFTs). Paluzzi has also identified references to a feature called “Collectibles,” which would showcase digital assets on creator profiles.

Currently, Instagram is communicating its plans for subscriptions and tips at a high level, without revealing specific product details.

Mosseri’s Vision for Creator Tools

During Instagram’s Creator Week in June, Mosseri emphasized the need for a comprehensive suite of tools to support creators. He highlighted the importance of catering to diverse creator types, from athletes to writers.

He categorized creator monetization tools into three main areas: commerce (branded content, affiliate marketing, merchandise), direct user payments (subscriptions, gated content, tips), and revenue sharing (IGTV, Reels).

Direct user payments, he believes, foster a more sustainable and predictable relationship between creators and their fans.

The Broader Trend of Creator Monetization

Instagram is not alone in its pursuit of creator monetization. Other major social platforms are also implementing similar strategies.

The membership model, popularized by platforms like OnlyFans and Patreon, is gaining traction across mainstream social networks as the creator economy matures.

Twitter launched its Super Follow feature in February and recently began accepting applications. Facebook introduced Bulletin, a Substack competitor, offering premium subscriptions and exclusive groups. Spotify launched Greenroom, an audio chat room with potential monetization features.

While these screenshots provide valuable insight into Instagram’s plans, it’s important to remember that features in development may evolve before launch. However, given Instagram’s commitment to supporting creators, it seems unlikely that the platform will abandon its plans for exclusive, member-only content.