Honda EV Sales Goal: 100% by 2040 in North America
Honda's Transition to Electric Vehicles in North America
Honda has set a new objective to reach 100% electric vehicle (EV) sales in North America by the year 2040. This ambition forms a key component of the company’s wider commitment to achieving carbon neutrality globally by 2050.
The planned move away from vehicles powered by internal combustion engines was revealed by CEO Toshihiro Mibe during a press conference on Friday. This announcement marked his first public appearance in the role since assuming executive leadership of the company in early April.
Industry-Wide Shift Towards Zero Emissions
This declaration aligns with a growing trend among established automotive manufacturers. These companies are increasingly committing to incorporating substantial proportions of zero-emission vehicles into their product lineups and attaining carbon neutrality.
For example, General Motors intends to phase out gasoline and diesel-powered cars and SUVs by 2035, with a target of carbon neutrality by 2040. Similarly, Mazda, Mitsubishi, and Nissan have all announced plans to achieve net-zero carbon emissions by 2050.
Honda’s objectives are also consistent with Japan’s national electrification strategy. This strategy aims to reduce emissions by 46% by the year 2030.
Implementation Timeline and Technological Approach
The transition will begin promptly, with Honda anticipating that EVs will represent 40% of its sales by 2030. This figure is projected to rise to 80% by 2035 across all major markets.
During the latter half of 2020, the second-largest automaker in Japan will initiate the launch of a new series of electric models in North America. These models will be built upon the company’s proprietary e:Architecture platform.
According to a Honda spokesperson, this platform is designed to “increase the commonality of the body and three primary EV components (battery, motor and inverter) while also featuring high space efficiency and battery mounting efficiency.”
Collaboration with General Motors
Furthermore, Honda and its luxury brand, Acura, are preparing to introduce two larger EV models utilizing GM’s Ultium battery technology by 2024.
The collaboration with General Motors will extend beyond batteries. Honda intends to leverage GM’s fuel cell technology for a diverse range of vehicles and applications. This includes commercial trucks and stationary power generation systems.