Ford F-150 Hybrid (2021) Review: A Prelude to the Lightning EV

The Competitive Landscape of Full-Size Pickup Trucks

Full-size pickup trucks represent a significant portion of the U.S. automotive market. This segment is highly competitive, with the Ford F-150 currently holding the lead in sales figures.

The Chevrolet Silverado and Ram pickups closely trail behind, demonstrating the intense rivalry among manufacturers. Automakers are constantly striving to attract customers through carefully curated packages of features, both optional and standard.

The Increasing Importance of In-Car Technology

Modern truck buyers are increasingly influenced by the technology integrated into their vehicles. Packaged bundles now heavily emphasize in-car tech, reflecting this shift in consumer preference.

As the market leader, Ford faces the challenge of innovating and adding new features without losing the loyalty of its established customer base. The 2021 F-150 exemplifies this balancing act.

Testing the 2021 Ford F-150

A recent test drive of the 2021 F-150 served as a reminder of Ford’s commitment to this strategy, and provides insight into the features expected in the forthcoming all-electric Lightning pickup.

The vehicle tested was a 2021 4×4 SuperCrew Lariat, powered by a 3.5-liter V6 PowerBoost Full Hybrid engine. Testing took place in the suburban Detroit area, approximately 20 miles from the truck’s development and manufacturing location.

The Complexity of Truck Customization

Successfully configuring pickup trucks involves a meticulous approach to custom packaging for automotive companies. This is a key reason why options packages can be so extensive and complex.

The F-150, for example, offers a wide array of choices. These include six different powertrains, three bed lengths, and three cab configurations.

Furthermore, buyers can select from eight trim levels, along with two-wheel drive or four-wheel drive options.

The Risks of Feature Overload

This strategy of offering numerous options has proven successful for Ford and other automakers. However, the increasing integration of technology and software introduces a potential risk.

There is a possibility of overwhelming or confusing even the most dedicated and loyal customers with the sheer number of available choices.

Screensavers

2021 Ford F-150 interior. Image Credits: Ford Motor Company

A key differentiator for the F-150, when compared to other vehicles, lies in the significance of practical technology for its target demographic.

The latest model I evaluated featured a 12-inch display, centrally positioned on the dashboard, which serves as the hub for the standard Sync4 infotainment system – and fundamentally shapes the user’s interaction with the vehicle.

Sync4 System Evolution

Sync4 was initially launched on the Mustang Mach-E and subsequently integrated into the new Ford Bronco.

Since its debut in 2007, the Sync system has undergone continuous refinement, prioritizing a more intuitive user experience.

This latest iteration boasts doubled computational power and the capability for over-the-air software updates, representing a substantial advancement.

Data Integration and Features

The system leverages data from INRIX to provide real-time information regarding traffic conditions, road construction – particularly relevant during Michigan summers – weather patterns, and parking availability across 20,000 cities in 150 countries.

Enhanced natural language processing capabilities deliver more precise responses to voice commands and incoming SMS messages.

However, assessing the machine learning algorithm’s performance proved challenging, as the test vehicle had been utilized by numerous drivers prior to my evaluation.

Smartphone Integration

For infotainment needs, I typically rely on Apple CarPlay, alongside Android Auto, which are readily accessible.

Wireless connectivity for both platforms is supported within the F-150, contributing to a reduction in driver distraction.

Following their introduction into production vehicles – 2014 for CarPlay and 2015 for Android Auto – it became apparent that Apple and Google were poised to become dominant forces in the infotainment middleware landscape.

Additional App Support

Sync4 also facilitates access to compatible applications such as Waze and Ford+Alexa.

These integrated apps further expand the functionality and convenience offered by the infotainment system.

Enhanced Driving Experience with Ford Technology

Operating a large truck initially can present challenges, and Ford is implementing camera technology to simplify the maneuvering process. This split-screen functionality is designed to instill confidence in less experienced drivers when navigating confined areas.

A network of five integrated cameras functions as a guidance system, providing assistance with both steering and parking procedures. The clear, detailed graphics displayed within the 360-degree overhead view offer crucial orientation when traditional mirrors are insufficient.

The driver interface features a 12-inch digital instrument panel. While some may prefer the traditional gauges found in older pickup trucks, Ford is clearly focused on innovation. This forward-thinking approach is reminiscent of the Apple-inspired design seen in the Mustang Mach-E.

Ford is actively positioning itself as a technology company, rather than solely a long-established automotive manufacturer. However, these overt design elements might become less impactful as their vehicles age.

Blue Cruise, an advanced driver-assistance system previously known as Active Drive Assist, is scheduled for release on select Ford vehicles later this year via an over-the-air software update. This feature was not yet operational in the vehicle tested in June, despite the necessary hardware being present.

Ford asserts that this system enables hands-free driving across a network of 100,000 miles of pre-mapped North American roadways. It will come standard on the F-150 Limited trim and is available as an option for Lariat, King Ranch, and Platinum models through the Ford Co-Pilot360 Active 2.0 Prep Package. A driver-facing camera is utilized to monitor eye movement and head position, ensuring driver attentiveness – a comparable solution to GM’s Super Cruise system.

Key Features of the 2021 Ford F-150

2021 Ford F-150’s interior work surface. Image Credits: Ford Motor Company

Despite the inclusion of a large, foot-long screen, Ford has retained traditional knobs and switches, acknowledging that many drivers still prefer manual controls. Beneath this, a unique shift lever retracts to create a flat, 15-inch surface ideal for working with a laptop inside the vehicle.

The cabin offers numerous charging points, including wireless charging capabilities. The F-150’s interior maximizes space, with careful consideration given to every area. Seats are capable of folding completely flat – 180 degrees – providing options for comfortable rest stops or expanded cargo capacity.

The dark grey leather upholstery prioritized practicality over lavishness, even in the fully equipped version. (A direct competitor, Ram, generally surpasses Ford in terms of driving experience and interior design refinement.) Both the exterior and interior designs prioritize functionality above all else.

I transported two kayaks in the truck bed and appreciated the strategically placed hooks for securing bungee cords. The rear of the truck bed features multiple 240-volt outlets, with two additional outlets located inside the cabin. A built-in ruler on the tailgate provides measurements in both metric and imperial units.

A 2.4-kilowatt generator is included as standard equipment on the hybrid version, while an upgraded 7.2-kW generator can operate for up to 32 hours with a full fuel tank. While I did not personally evaluate the F-150’s towing capabilities, these specifications are crucial for truck buyers.

The truck boasts a payload capacity of 2,120 pounds and a maximum towing capacity of 12,700 pounds, though these figures can vary based on bed length and drivetrain configuration. A backup towing assist feature is also available, simplifying trailer alignment. The tested model carried a price tag of $68,095, representing a substantial increase over the $50,980 starting price.

For those seeking an even more luxurious experience, Ford offers the F-150 Limited trim, which begins at $73,000.

The Role of Hybrid Technology in the F-150

Prior to its complete transition to electric power, the hybrid powertrain provides Ford with a significant advantage in competing with Ram and Chevrolet, both of whom currently offer hybrid versions of their trucks. This hybrid option represents a sensible middle ground for customers who are not yet prepared to embrace the fully electric Lightning, scheduled for release in 2022, which has already garnered considerable attention and 120,000 pre-orders.

During my evaluation, I recorded approximately 24 miles per gallon, an improvement over traditional gasoline engines and the best fuel economy in its class among non-diesel trucks. However, this improvement alone isn't sufficient to dramatically enhance Ford’s emissions performance, underscoring the importance of the Lightning model.

Appealing to a Broad Customer Base

To successfully attract new electric vehicle consumers, Ford must simultaneously satisfy its existing customer base – those who currently purchase the trucks seen on roadways. Pickup truck buyers generally fall into two categories: those who depend on the vehicle’s functionality for work or recreational activities, and those who desire the capability for potential emergency situations.

The F-150 I tested effectively caters to both of these groups. It’s designed to meet the needs of individuals who utilize it for tasks like home improvement, outdoor pursuits, and towing, as well as laborers who require a durable and practical vehicle.

Maintaining the F-150 Legacy

Ford understands that any modifications to this iconic model will be closely scrutinized by its loyal customers. The F-150 has long been favored by those who use it for projects around the home, enjoying outdoor hobbies, and hauling loads.

Furthermore, it serves as essential transportation for workers needing a robust and dependable vehicle. Introducing changes to the F-150 carries significant weight, as customer perception is crucial.

2021 F-150 Lariat interior in black. Image Credits: Ford Motor Company

A Test of Resilience

The importance of reliability came to mind during my time with the F-150 in late June. This is why I’ve reserved a discussion of its driving characteristics for last. My test drive coincided with a severe summer storm that impacted Michigan, causing highway closures and leaving numerous vehicles stranded.

Prior to the storm’s arrival, I familiarized myself with the truck’s handling, noting its spacious steering and wide turning radius, and the feeling of deceleration as the hybrid engine recharged.

Performance During Adverse Conditions

When the storm hit, I reduced my speed and maintained a steady course, keeping my hands positioned at the ten and two o'clock positions. Other vehicles, including passenger cars and smaller SUVs, struggled to navigate the flooded Lodge Freeway. The F-150, however, moved through the water without difficulty.

I experienced no loss of traction or engine stalling, unlike a friend who was forced to abandon her Uber ride after the driver became stuck. The F-150 felt like a practical tool for surviving a natural disaster, and the integrated generator provided an additional layer of security.

The Essence of "Ford Tough"

Full-size trucks inherently instill a sense of confidence in the driver, which is a primary reason for the enduring popularity of the F-150 and the success of Ford’s “Ford tough” marketing slogan. Maintaining a balance between simplicity, affordability, and robust performance is key to delivering power, dependability, and peace of mind.