Cluely's Roy Lee at TechCrunch Disrupt 2025: Rage-Baiting in the AI Era

Roy Lee of Cluely to Speak at TechCrunch Disrupt 2025

Cluely’s Roy Lee is known for his willingness to challenge conventional thinking. He will be bringing this dynamic approach to the Disrupt Stage at TechCrunch Disrupt 2025, scheduled for October 27-29 in San Francisco’s Moscone West.

A Deep Dive into AI Startup Growth

Lee’s presentation will focus on the strategies behind building a highly discussed startup within the artificial intelligence sector. He plans to explore why deliberately provoking debate can actually fuel business expansion.

Furthermore, he will detail the essential elements required to achieve visibility in the highly competitive consumer technology landscape.

Don't Miss Roy Lee at Disrupt

This is a unique opportunity to witness Roy Lee’s innovative perspective firsthand at Disrupt. Attendees will gain valuable insights into navigating the challenges of a rapidly evolving tech market.

Secure your attendance and potentially save up to $444 on your pass by registering here. A 60% discount is also available for a second pass.

• Event: TechCrunch Disrupt 2025
• Dates: October 27-29
• Location: Moscone West, San Francisco
• Speaker: Roy Lee, Cluely

The Rise of Cluely: How Provocative Marketing Fueled a $15 Million AI Venture

Roy Lee serves as the co-founder and Chief Executive Officer of Cluely, an innovative AI-powered meeting assistant. This tool delivers real-time analysis during meetings and transforms spoken discussions into readily searchable and shareable reports.

While numerous companies are developing comparable products, Cluely distinguishes itself through Roy Lee’s exceptional ability to capture attention. In a competitive landscape where startups strive for visibility, Lee has strategically adopted a marketing approach centered around deliberately controversial social media content.

Lee initially gained notoriety as a student at Columbia University. He faced repercussions for utilizing an AI assistant he developed to gain an unfair advantage during technical interviews, a situation he openly documented online.

Subsequently, Lee left Columbia and founded Cluely, initially branding it as the “startup for circumventing conventional methods.” This provocative tagline was intentionally crafted to generate discussion and increase engagement – a tactic that has become synonymous with Cluely and has been emulated by others.

Regardless of opinions regarding Lee’s marketing strategies, Cluely consistently achieves significant visibility on social media and in press coverage. This level of recognition is often difficult for even much larger companies to attain through traditional means.

Lee believes that many companies are overly cautious in their approach and that securing attention is paramount to success in the consumer market.

Earlier this year, Cluely secured $15 million in Series A funding led by Andreessen Horowitz. These funds have been allocated to high-impact launch videos, a substantial team of content creator interns, and a prominent office location in San Francisco.

Lee is a key figure within the current AI boom, and he has skillfully leveraged this environment to benefit Cluely’s growth.

Cluely’s Founding Team

Image Credits: Cluely

Discover how proactive engagement drives expansion – secure your ticket before costs increase

Lee will be presenting at TechCrunch Disrupt 2025, detailing his perspective on virality as a promotional tactic, his assessment of the current AI landscape, and Cluely’s strategy for establishing a sustainable enterprise built upon its social media recognition. Don't delay – register today to benefit from savings of up to $444 on your pass, and receive a 60% discount on a second ticket.

Ticket prices will be adjusted upwards once the event commences on October 27.

Image Credits:Kimberly White / Getty Images