App Annie Launches Pulse App for Executive-Level Mobile Insights

App Annie, a leading provider of mobile analytics and market data, has released a new application today. According to CEO Ted Krantz, this app is specifically designed for executives seeking a high-level overview, rather than analysts deeply involved in data analysis.

Introducing the App Annie Performance Score

A central feature of the Pulse app is the App Annie Performance Score. This score, as described by Krantz, functions similarly to a FICO score, but for mobile applications. It consolidates key app metrics – user acquisition, engagement, monetization, and sentiment – into a single benchmark.

This consolidated score allows for a direct comparison of an app’s performance against its competitors. Krantz indicated that future iterations of the performance score will offer increased customization. Users will be able to prioritize the metrics most relevant to their specific needs.

Key Features and Functionality

The Pulse app doesn’t just present a score; it also actively monitors and highlights significant changes in crucial app metrics. Potential contributing factors to these shifts are identified to provide context.

Furthermore, the app incorporates a newsfeed. This feed delivers updates on the apps and markets that a user has chosen to follow, ensuring they remain informed of relevant developments.

Designed for Rapid Data Consumption

The primary objective, Krantz explained, is to equip executives with a swift and comprehensive understanding of essential data. This eliminates the need for extensive data exploration or waiting for lengthy reports, particularly as “mobile is becoming such an imperative.”

The development team aspires to create an application that executives will consult daily, though they acknowledge that achieving this level of consistent engagement may take time.

Impact of Apple’s Privacy Changes and Future Plans

As Pulse is built upon App Annie’s market-level data, Krantz believes it will remain unaffected by the forthcoming privacy changes implemented by Apple. However, he conceded that the company’s broader strategy of integrating first-party and third-party data is becoming increasingly complex.

Currently, App Annie Pulse is available for iOS devices. An Android version is planned for release in the second quarter of the current year. The company also intends to enhance its free offerings, providing more substantial value to a wider user base.