netflix is raising prices on most of its plans in the us

Netflix subscribers will see another adjustment to their monthly bills!
Approximately eighteen months following the previous price adjustment, Netflix is increasing the fees for the majority of its U.S. subscription tiers by $1 to $2.
Here's a detailed look at the updated pricing:
- The “Premium” subscription (offering 4K resolution and support for four concurrent streams) will increase from $15.99 per month to $17.99.
- The “Standard” subscription (providing 1080p resolution and two simultaneous streams) will rise from $12.99 monthly to $13.99.
- The “Basic” subscription (featuring standard definition and a single stream) will remain at $8.99 per month.
These new prices are applicable immediately for new subscribers. Current Netflix members can anticipate the change to their billing within the next two months, as reported by CNBC.
Netflix has not explicitly stated the reasons behind this price increase; however, factors such as a substantial surge in platform usage and demand during recent lockdowns, intensifying competition from other streaming services vying for similar exclusive content, and the increased expenses and logistical challenges of creating original programming amidst a pandemic likely contribute to rising operational costs.