dan olsen leads a product-market fit master class for the startup alley+ cohort

The Benefits of Startup Alley+ at TC Disrupt 2021

Indeed, there are significant advantages to participating in the sold-out Startup Alley at TC Disrupt 2021. From among all the early-stage companies preparing to exhibit between September 21st and 23rd, the TechCrunch team personally selected 50 to comprise the Startup Alley+ group.

A VIP Experience for Growth

Startup Alley+ represents a premium experience crafted to assist founders in expanding their businesses and maximizing opportunities leading up to Disrupt. It’s designed to provide focused support and accelerate development.

Important Note: Don’t let the chance to connect and network with the innovative startups in Startup Alley – including those within the Startup Alley+ cohort – pass you by. Secure your Disrupt pass for under $100 by purchasing an early-bird ticket before the price increase on July 30 at 11:59 p.m. (PDT).

Master Classes for Startup Success

This VIP experience includes three dedicated master class sessions addressing critical areas that all startup founders must understand. A prime example is achieving product-market fit.

Product-market fit is often difficult to attain, yet it’s a fundamental initial step toward unlocking substantial growth. Building a successful venture necessitates a product that effectively satisfies a demonstrable market need.

Dan Olsen’s Expertise in Product-Market Fit

On August 24th, Dan Olsen will lead a master class focused on the principles of product-market fit. Olsen is a highly regarded product management trainer and consultant, collaborating with CEOs and product leaders to cultivate high-performing teams.

His client list includes industry giants such as Google, Facebook, Amazon, Uber, Box, and Walmart.

As the best-selling author of The Lean Product Playbook, Olsen has established himself as an authority on product-market fit. His master class, “How to Create Product-Market Fit,” will leverage insights from his book and present a straightforward, effective framework.

He will detail his Product-Market Fit Pyramid and The Lean Product Process, a six-step methodology designed to guide you through:

• Determining your ideal target customer.
• Identifying unmet needs within the customer base.
• Defining a compelling value proposition.
• Specifying the essential features for your MVP.
• Developing a prototype of your MVP.
• Testing your MVP directly with customers.

Dan will enhance these concepts with practical, real-world examples and a detailed case study.

A TechCrunch Legacy

We are particularly pleased to feature Dan as a presenter, given his historical connection to TechCrunch. In 2009, a company founded by Olsen, YourVersion, was awarded the people’s choice award at TechCrunch50, the event that preceded Disrupt.

Olsen’s deep understanding of product-market fit – coupled with his firsthand experience as an early-stage founder – will empower the Startup Alley+ cohort to approach product management with a more scientific mindset and improve their prospects for success.

Don't Miss Out on TC Disrupt 2021

TechCrunch Disrupt 2021 will be held from September 21st to 23rd. Don’t miss the opportunity to attend for less than $100. Purchase your early-bird pass before the offer expires on July 30 at 11:59 p.m. (PDT).

If your organization is interested in sponsorship or exhibiting opportunities at Disrupt 2021, please contact our sponsorship sales team by completing this form.