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after apple’s m1 launch, intel announces its own white-label laptop

AVATAR Brian Heater
Brian Heater
November 20, 2020
after apple’s m1 launch, intel announces its own white-label laptop

While its extensive collaboration with Apple appears to be drawing to a close, Intel continues to hold a significant position within the personal computer industry. However, maintaining a proactive approach is crucial, a point the company previously discovered through challenges in the mobile sector.

This week, the semiconductor leader is introducing its own laptop offering, the NUC M15. More accurately described as the NUC M15 Laptop Kit, this product functions as a white-label system. It serves as a foundational blueprint, enabling smaller manufacturers to bypass the lengthy and costly process of independent system development.

As The Verge points out, this isn't the first instance of the company producing such a reference design. They recently developed a gaming system with a similar objective. Similar to the latest MacBook models, this system prioritizes delivering substantial performance within a design geared towards professional tasks.

The system is available in two versions, either equipped with a Core i7 processor and 16GB of memory, or a Core i5 processor paired with 8GB of memory. Both configurations will include Windows 10, which will fully utilize the 15.6-inch touchscreen display.

The final cost and availability will likely vary based on which manufacturers choose to adopt and market the system.

#Intel#Apple M1#laptop#white-label#competition#processor

Brian Heater

Brian Heater held the position of Hardware Editor for TechCrunch up until the beginning of 2025. Throughout his career, he has contributed to several prominent technology news sources, such as Engadget, PCMag, Laptop, and Tech Times, with the latter seeing him act as Managing Editor. His journalistic work extends to a diverse range of outlets, including Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, and The Daily Beast, among others. He is also the host of RiYL, the weekly interview podcast produced by Boing Boing, and has frequently contributed segments to NPR broadcasts. He currently resides in a Queens apartment alongside his pet rabbit, Juniper.
Brian Heater